Kodak x Barbie
Kodak x Barbie Instant Camers & Printer︎
Client ︎︎︎ Kodak
Technique ︎︎︎ Package
Background
For the Kodak x Barbie collection, I was responsible for color retouching and refinement of product photography, as well as designing exclusive retail bundle packaging for Costco and Sam’s Club — from dieline development through final production and shelf-ready execution.
The design focused on creating a more youthful, playful, and fashion-forward look that connects with a younger female audience. Barbie’s signature pink and energetic personality were balanced with Kodak’s bold color, clean layouts, and product-focused visual language, allowing the collaboration to feel distinctly Barbie while still remaining recognizably Kodak.
