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Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

Hello! Love is love.






nínhǎo! (Hello!) Love is love. ︎
Client ︎︎︎ Chinese Rainbow Network
Technique ︎︎︎ visual, video, photography

Background
The months of May and June hold special significance for the Chinese Rainbow Network (CRN) as they celebrate important aspects of their identities. May is Asian American month, and June is Pride month, honoring the courageous Stonewall rioters who fought for queer and trans rights, allowing LGBTQ individuals to live authentically.

For this design, a simple "hello" is CRN's way of sending a friendly greeting to the world, showcasing their confidence and smiles. CRN aims to emphasize the commonalities among LGBTQ people. They want to convey to the world that love is universal and connects us all. The T-shirt printing features rainbow colors and the phrase "Love is Love" with smooth and light lines. The key visual design has been highly appreciated by members of the Chinese Rainbow Network and people in the parade.

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