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Chen (Andrew) Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2023

  1. Cocreate x EPE
  2. Hello! Love is love.
  3. Elite Top 10 Industries Ads
  4. BY&S
  5. Let’s Think About Home
  6. Elite Promotional Event
  7. Masslottery 50th Year Anniversary
  8. HiLink Platform
  9. HiLink Education Web design 
  10. Be Someone’s Home
  11. The One
  12. Hi Hot Pot
  13. RICEPO
  14. CRN Annual Gala 2019
  15. 3L Boxed Wine
  16. Taste is King


Poster

EXHIBITION


AIGC

EXHIBITION


Digital Art & Motion Graphic

EXHIBITION



School Projects
EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

Hello! Love is love.






nínhǎo! (Hello!) Love is love. ︎
Client ︎︎︎ Chinese Rainbow Network
Technique ︎︎︎ visual, video, photography

Background
The months of May and June hold special significance for the Chinese Rainbow Network (CRN) as they celebrate important aspects of their identities. May is Asian American month, and June is Pride month, honoring the courageous Stonewall rioters who fought for queer and trans rights, allowing LGBTQ individuals to live authentically.

For this design, a simple "hello" is CRN's way of sending a friendly greeting to the world, showcasing their confidence and smiles. CRN aims to emphasize the commonalities among LGBTQ people. They want to convey to the world that love is universal and connects us all. The T-shirt printing features rainbow colors and the phrase "Love is Love" with smooth and light lines. The key visual design has been highly appreciated by members of the Chinese Rainbow Network and people in the parade.

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