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Andrew Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2022

  1. Elite Promotional Event
  2. Masslottery 50th Year Anniversary
  3. HiLink Platform
  4. HiLink Education Web design 
  5. Be Someone’s Home
  6. The One
  7. Hi Hot Pot
  8. RICEPO
  9. CRN Annual Gala 2019
  10. 3L Boxed Wine
  11. Taste is King


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION



School Projects
EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art.


Creative Designer at  Alibaba.com
Mark

Fika





FIKA ︎
Touch Swedish Unique Fika Culture
Client ︎︎︎ AB
Technique ︎︎︎  Book | Typography | Website

           
Objective

To design the collectible edition of a conceptual cookbook and to develop a high-quality cookbook. Apply typographic principles to express concepts visually and creatively solve problems specific to a particular context and audience.

Solution

I chose to design a cookbook about a homemade Swedish dessert with the purpose of communicating to the public about Swedish “ fika ”culture. This adorably illustrated cookbook covers recipes for traditional baked goods, information, and anecdotes about Swedish coffee culture, and the roots and modern incarnations of this cherished custom. This typesetting used in the cookbook is the Swiss style. I chose the typeface of Swiss 721 and one of very few historic and original Swedish typefaces–Kumlien Pro. I aim to convey the Swedish cookbook in a concise and clear way.
Mark

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