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Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

Fika





FIKA ︎
Touch Swedish Unique Fika Culture
Client ︎︎︎ AB
Technique ︎︎︎  Book | Typography | Website

           
Objective

To design the collectible edition of a conceptual cookbook and to develop a high-quality cookbook. Apply typographic principles to express concepts visually and creatively solve problems specific to a particular context and audience.

Solution

I chose to design a cookbook about a homemade Swedish dessert with the purpose of communicating to the public about Swedish “ fika ”culture. This adorably illustrated cookbook covers recipes for traditional baked goods, information, and anecdotes about Swedish coffee culture, and the roots and modern incarnations of this cherished custom. This typesetting used in the cookbook is the Swiss style. I chose the typeface of Swiss 721 and one of very few historic and original Swedish typefaces–Kumlien Pro. I aim to convey the Swedish cookbook in a concise and clear way.
Mark

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