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Chen (Andrew) Xu ︎︎︎


HP Sprocket Sense
Plum Wine

Kodak Printomatic+
Kodak Printomatic+ Package
Kodak x Barbie
Cocreate x EPE
Elite Top 10 Industries Ads
Ali Family Letter
Elite Promotional Event
The New CRN
BY&S
Let’s Think About Home
HiLink Platform
HiLink Education Web design
RICEPO
Za Ba De Cold Noodle
Be Someone’s Home
Masslottery 50th Year Anniversary
Hello! Love is love.
The One
Taste is King
Hi Hot Pot
Art and Form
O&M Grocery Market
Fika
The Book Of The Tea World
Code
Swedish
3L Boxed Wine
Sustainable Paint Package
Norwegian
Online Clinic App




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy brand.


Graphic Designer at  C&A Global
Mark

CRN Annual Gala 2019






CRN Annual Gala 2019 ︎
Client ︎︎︎ Chinese Rianbow Network 
Technique ︎︎︎ Branding ｜ Application
 

Objective

Chinese Rainbow Network, Inc. (CRN) was founded in 1996 by the members of the Chinese LGBTQ+ community in the United States. In 2015, CRN became the only non-profit organization (NPO) serving the Chinese LGBTQ+ community in North America. In September 2019, CRN will participate in the 5th annual meeting in the Los Angeles at Beverly Center. To create a corporate identity for CRN 2019 Annual Gala,  and create applications and stationery system. Make CRN more diverse and recognizable.


Solution

Rainbow color is an essential element of the LGBTQ community, I create the logo inspired by the design language of the iconic Rainbow Flag. I will create CRN in the bitmap. When I got a new annual logo, I incorporated it into the applications. I designed 3 main visual posters in different directions. And extending these three main visions.     
Mark

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