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Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

CRN Annual Gala 2019






CRN Annual Gala 2019 ︎
Client ︎︎︎ Chinese Rianbow Network 
Technique ︎︎︎ Branding ｜ Application
 

Objective

Chinese Rainbow Network, Inc. (CRN) was founded in 1996 by the members of the Chinese LGBTQ+ community in the United States. In 2015, CRN became the only non-profit organization (NPO) serving the Chinese LGBTQ+ community in North America. In September 2019, CRN will participate in the 5th annual meeting in the Los Angeles at Beverly Center. To create a corporate identity for CRN 2019 Annual Gala,  and create applications and stationery system. Make CRN more diverse and recognizable.


Solution

Rainbow color is an essential element of the LGBTQ community, I create the logo inspired by the design language of the iconic Rainbow Flag. I will create CRN in the bitmap. When I got a new annual logo, I incorporated it into the applications. I designed 3 main visual posters in different directions. And extending these three main visions.     
Mark

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