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Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

Norwegian Air Shuttle






NORWEGIAN ︎
Taking Norwegian Air Shuttle to New Heights
Client ︎︎︎ Norwegian Air Shuttle
Technique ︎︎︎ Inkjet print
Dimension ︎︎︎ 8x10.5 inch

           
Objective

To create a corporate identity redesign for an airline and an applications and stationery system and a graphics standards manual.

Solution

I chose the Norwegian Air Shuttle. Norwegian is a low-cost, but high-quality international airline. I think it would be a good idea to revamp their brand into one that is more international and more concise. The first step was to redesign the Norwegian Air Shuttle logo. Then, I created a new brand identity.  I made the brand more unique and with a minimal design that would stand out.









Photography Portrait & Natural and Scenery

Portraiture possesses an intimate quality. Whether portraitures or photo-journalistic shots of people, there is a striking trait they share in common. Each embodies the person/ people depicted and express genuine emotion. The portrait photography used should be direct and powerful. It should create a connection to the subject matter and be strong enough to stand alone. Norwegian Air Shuttle identified and focused on a new target group, the Norwegian frequent travelers. We named our new target group “The True Travelers”. The new image style is inspired by the true traveler’s view of the world. The magic and beauty of Scandinavia will take your breath away! Norway, Finland, Iceland, and Sweden are all home to some of the most breathtaking natural scenery in the world. Each country has its own unique way of delivering that ‘wow’ factor you’re looking for Iceland’s Blue Lagoon, The Northern Lights in Finland, Sweden’s Stockholm Archipelago, The Majestic Fjord Region in Norway, and Norway’s Waterfalls.

Stationery System

The complete stationery system consists of business cards, letterhead no.10 envelopes, and crack & peel mailing labels. This system has been designed to convey a clean and professional look.







Mark

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