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Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy
brand.


Graphic Designer at  C&A Global



Mark

Sustainable Paint Package





SUSTAINABLE PAINT PACKAGE ︎
Sustainable Paint Package Design
Client ︎︎︎ Paintfly
Technique ︎︎︎  Package | Logo

           
Objective

To create a new paint company and create a brand identity. The company only sells high-quality powder mix paints that are sustainable, biodegradable, and contain non-harmful contents to the environment. It also has additional products such as brushes, paint rollers, paint tray, tape roll and marketing material (color swatch samples,  etc.)

Solution

I created a brand name called Paintfly. The Paintfly is to create colorful home life. The product can change the corresponding color according to the change of temperature. Also, it can purify the air. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on creativity and uniqueness.






Mark