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Chen (Andrew) Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2024


  1. The New CRN
  2. Cocreate x EPE
  3. Hello! Love is love.
  4. Elite Top 10 Industries Ads
  5. BY&S
  6. Let’s Think About Home
  7. Elite Promotional Event
  8. Masslottery 50th Year Anniversary
  9. HiLink Platform
  10. HiLink Education Web design 
  11. Be Someone’s Home
  12. The One
  13. Hi Hot Pot
  14. RICEPO
  15. CRN Annual Gala 2019
  16. 3L Boxed Wine
  17. Taste is King


Poster

EXHIBITION


AIGC

EXHIBITION


Digital Art & Motion Graphic

EXHIBITION



School Projects

EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com


Mark

Sustainable Paint Package





SUSTAINABLE PAINT PACKAGE ︎
Sustainable Paint Package Design
Client ︎︎︎ Paintfly
Technique ︎︎︎  Package | Logo

           
Objective

To create a new paint company and create a brand identity. The company only sells high-quality powder mix paints that are sustainable, biodegradable, and contain non-harmful contents to the environment. It also has additional products such as brushes, paint rollers, paint tray, tape roll and marketing material (color swatch samples,  etc.)

Solution

I created a brand name called Paintfly. The Paintfly is to create colorful home life. The product can change the corresponding color according to the change of temperature. Also, it can purify the air. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on creativity and uniqueness.






Mark