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Chen (Andrew) Xu ︎︎︎


HP Sprocket Sense
Plum Wine

Kodak Printomatic+
Kodak Printomatic+ Package
Kodak x Barbie
Cocreate x EPE
Elite Top 10 Industries Ads
Ali Family Letter
Elite Promotional Event
The New CRN
BY&S
Let’s Think About Home
HiLink Platform
HiLink Education Web design
RICEPO
Za Ba De Cold Noodle
Be Someone’s Home
Masslottery 50th Year Anniversary
Hello! Love is love.
The One
Taste is King
Hi Hot Pot
Art and Form
O&M Grocery Market
Fika
The Book Of The Tea World
Code
Swedish
3L Boxed Wine
Sustainable Paint Package
Norwegian
Online Clinic App




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy brand.


Graphic Designer at  C&A Global



Mark

Sustainable Paint Package





SUSTAINABLE PAINT PACKAGE ︎
Sustainable Paint Package Design
Client ︎︎︎ Paintfly
Technique ︎︎︎  Package | Logo

           
Objective

To create a new paint company and create a brand identity. The company only sells high-quality powder mix paints that are sustainable, biodegradable, and contain non-harmful contents to the environment. It also has additional products such as brushes, paint rollers, paint tray, tape roll and marketing material (color swatch samples,  etc.)

Solution

I created a brand name called Paintfly. The Paintfly is to create colorful home life. The product can change the corresponding color according to the change of temperature. Also, it can purify the air. The look and feel of my package design rely more on the company’s theme, which is simplicity, but the structure itself focuses more on creativity and uniqueness.






Mark