Info  PDF Portfolio

Chen (Andrew) Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2024


  1. The New CRN
  2. Cocreate x EPE
  3. Hello! Love is love.
  4. Elite Top 10 Industries Ads
  5. BY&S
  6. Let’s Think About Home
  7. Elite Promotional Event
  8. Masslottery 50th Year Anniversary
  9. HiLink Platform
  10. HiLink Education Web design 
  11. Be Someone’s Home
  12. The One
  13. Hi Hot Pot
  14. RICEPO
  15. CRN Annual Gala 2019
  16. 3L Boxed Wine
  17. Taste is King


Poster

EXHIBITION


AIGC

EXHIBITION


Digital Art & Motion Graphic

EXHIBITION



School Projects

EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com


Mark

Book Of Tea





THE BOOK OF THE TEA WORLD ︎
Tea Is not just a drink and also a culture
Client ︎︎︎ Tea
Technique ︎︎︎ Inkjet print | A Glossy Softcover
Dimension ︎︎︎ 8x10.5 inch | 1080P

           
Objective

To choose a topic, design a brochure that accompanies this topic. And creates a cohesive communication strategy around a topic and executes all pieces for the audience through effective organization and platform.

Solution

I chose the topic of tea. This design let more people know about the tea and culture of tea and tells them how to better enjoy a cup of tea. Growing it, making it, drinking it, the history, and lots more. The book will take the audience to take a visual journey, starting from the tea leaf. They will see what happens during the processing as well as learn about the different types of tea, and what each needs to bring out its very best in terms of taste. I choose brown, yellow and green as the theme color, as they are closer to the tea itself. Through the combination of illustrations and photos, I try to make people immerse in the topic of tea and deepen their impressions about tea.









Mark