Info  PDF Portfolio

Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com


Mark

Book Of Tea





THE BOOK OF THE TEA WORLD ︎
Tea Is not just a drink and also a culture
Client ︎︎︎ Tea
Technique ︎︎︎ Inkjet print | A Glossy Softcover
Dimension ︎︎︎ 8x10.5 inch | 1080P

           
Objective

To choose a topic, design a brochure that accompanies this topic. And creates a cohesive communication strategy around a topic and executes all pieces for the audience through effective organization and platform.

Solution

I chose the topic of tea. This design let more people know about the tea and culture of tea and tells them how to better enjoy a cup of tea. Growing it, making it, drinking it, the history, and lots more. The book will take the audience to take a visual journey, starting from the tea leaf. They will see what happens during the processing as well as learn about the different types of tea, and what each needs to bring out its very best in terms of taste. I choose brown, yellow and green as the theme color, as they are closer to the tea itself. Through the combination of illustrations and photos, I try to make people immerse in the topic of tea and deepen their impressions about tea.









Mark