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Chen (Andrew) Xu ︎︎︎


HP Sprocket Sense
Plum Wine

Kodak Printomatic+
Kodak Printomatic+ Package
Kodak x Barbie
Cocreate x EPE
Elite Top 10 Industries Ads
Ali Family Letter
Elite Promotional Event
The New CRN
BY&S
Let’s Think About Home
HiLink Platform
HiLink Education Web design
RICEPO
Za Ba De Cold Noodle
Be Someone’s Home
Masslottery 50th Year Anniversary
Hello! Love is love.
The One
Taste is King
Hi Hot Pot
Art and Form
O&M Grocery Market
Fika
The Book Of The Tea World
Code
Swedish
3L Boxed Wine
Sustainable Paint Package
Norwegian
Online Clinic App




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy brand.


Graphic Designer at  C&A Global



Mark

Book Of Tea





THE BOOK OF THE TEA WORLD ︎
Tea Is not just a drink and also a culture
Client ︎︎︎ Tea
Technique ︎︎︎ Inkjet print | A Glossy Softcover
Dimension ︎︎︎ 8x10.5 inch | 1080P

           
Objective

To choose a topic, design a brochure that accompanies this topic. And creates a cohesive communication strategy around a topic and executes all pieces for the audience through effective organization and platform.

Solution

I chose the topic of tea. This design let more people know about the tea and culture of tea and tells them how to better enjoy a cup of tea. Growing it, making it, drinking it, the history, and lots more. The book will take the audience to take a visual journey, starting from the tea leaf. They will see what happens during the processing as well as learn about the different types of tea, and what each needs to bring out its very best in terms of taste. I choose brown, yellow and green as the theme color, as they are closer to the tea itself. Through the combination of illustrations and photos, I try to make people immerse in the topic of tea and deepen their impressions about tea.









Mark