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Chen (Andrew) Xu ︎︎︎


HP Sprocket Sense
Plum Wine

Kodak Printomatic+
Kodak Printomatic+ Package
Kodak x Barbie
Cocreate x EPE
Elite Top 10 Industries Ads
Ali Family Letter
Elite Promotional Event
The New CRN
BY&S
Let’s Think About Home
HiLink Platform
HiLink Education Web design
RICEPO
Za Ba De Cold Noodle
Be Someone’s Home
Masslottery 50th Year Anniversary
Hello! Love is love.
The One
Taste is King
Hi Hot Pot
Art and Form
O&M Grocery Market
Fika
The Book Of The Tea World
Code
Swedish
3L Boxed Wine
Sustainable Paint Package
Norwegian
Online Clinic App




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy brand.


Graphic Designer at  C&A Global
Mark

EPE Top 10 Indutries Splash Ads

 





EPE Top 10 Indutries suppliers splash ads︎
Client ︎︎︎ Alibaba Elite Partner Event
Technique ︎︎︎ Splash screen

Background

Alibaba.com’s Elite Partner Event (EPE) is a monthly event designed to help buyers seeking OEM/ODM find quality suppliers more efficiently. Each month, a group of global suppliers who have either quality products powered by innovative technologies or have established their own brands participate in EPE.

One of our strategies to drive web traffic and gain exposure for EPE Suppliers was splash ads on Alibaba app. Splash ads are a type of streaming advertising — currently the most popular form of online advertising. Appears on screen for three to five seconds when an app is launched. I came up with a range of impactful splash ads with enticing slogans to encourage the audience to click on the ads. Splash ads are touchpoints that drive traffic to the merchant pages, to tie in the merchants for a cohesive marketing event.

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