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Chen (Andrew) Xu ︎︎︎

Commercial Projects



  1. Cocreate x EPE
  2. Hello! Love is love.
  3. Elite Top 10 Industries Ads
  4. BY&S
  5. Let’s Think About Home
  6. Elite Promotional Event
  7. Masslottery 50th Year Anniversary
  8. HiLink Platform
  9. HiLink Education Web design 
  10. Be Someone’s Home
  11. The One
  12. Hi Hot Pot
  13. RICEPO
  14. CRN Annual Gala 2019
  15. 3L Boxed Wine
  16. Taste is King





Digital Art & Motion Graphic


School Projects


  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish


I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to EPE visual design.

Creative Designer at


EPE Top 10 Indutries Splash Ads


EPE Top 10 Indutries suppliers splash ads︎
Client ︎︎︎ Alibaba Elite Partner Event
Technique ︎︎︎ Splash screen

Background’s Elite Partner Event (EPE) is a monthly event designed to help buyers seeking OEM/ODM find quality suppliers more efficiently. Each month, a group of global suppliers who have either quality products powered by innovative technologies or have established their own brands participate in EPE.

One of our strategies to drive web traffic and gain exposure for EPE Suppliers was splash ads on Alibaba app. Splash ads are a type of streaming advertising — currently the most popular form of online advertising. Appears on screen for three to five seconds when an app is launched. I came up with a range of impactful splash ads with enticing slogans to encourage the audience to click on the ads. Splash ads are touchpoints that drive traffic to the merchant pages, to tie in the merchants for a cohesive marketing event.