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Chen (Andrew) Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2023

  1. Cocreate x EPE
  2. Hello! Love is love.
  3. Elite Top 10 Industries Ads
  4. BY&S
  5. Let’s Think About Home
  6. Elite Promotional Event
  7. Masslottery 50th Year Anniversary
  8. HiLink Platform
  9. HiLink Education Web design 
  10. Be Someone’s Home
  11. The One
  12. Hi Hot Pot
  13. RICEPO
  14. CRN Annual Gala 2019
  15. 3L Boxed Wine
  16. Taste is King


Poster

EXHIBITION


AIGC

EXHIBITION


Digital Art & Motion Graphic

EXHIBITION



School Projects
EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

Let’s Think About Home






Let’s Think About Home︎
Client ︎︎︎ Harry He Home
Technique ︎︎︎ Branding Identity | Digital Design | Printing Design

Background

Harry He Homes is a leading luxury residential real estate brokerage firm, specializing in high-end properties in Bay Area,California. I designed a new brand identity for Harry He Homes that highlights this culture of excellence and helps position the company for the future. The strong, modern and distinctive identity pairs clean typography with three words that capture the spirit of the firm and its agents: homey habitable, and honest.

Harry He Homes having the best broker, agent who are highly knowledgeable. The Owner-Principal of Harry He Homes is also a senior engineer of Apple.

The simplicity of the logo extends to an identity system to support the firm’s agents and provide the best possible service for clients. Comprehensive guidelines were created for the consistent application of the identity across everything from display advertising, brochures, fact sheets and other promotional materials, to digital marketing and social media, to signage for properties and environmental graphics for the Harry He Homes.










       

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