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Chen (Andrew) Xu ︎︎︎


HP Sprocket Sense
Plum Wine

Kodak Printomatic+
Kodak Printomatic+ Package
Kodak x Barbie
Cocreate x EPE
Elite Top 10 Industries Ads
Ali Family Letter
Elite Promotional Event
The New CRN
BY&S
Let’s Think About Home
HiLink Platform
HiLink Education Web design
RICEPO
Za Ba De Cold Noodle
Be Someone’s Home
Masslottery 50th Year Anniversary
Hello! Love is love.
The One
Taste is King
Hi Hot Pot
Art and Form
O&M Grocery Market
Fika
The Book Of The Tea World
Code
Swedish
3L Boxed Wine
Sustainable Paint Package
Norwegian
Online Clinic App




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy brand.


Graphic Designer at  C&A Global
Mark

Let’s Think About Home






Let’s Think About Home︎
Client ︎︎︎ Harry He Home
Technique ︎︎︎ Branding Identity | Digital Design | Printing Design

Background

Harry He Homes is a leading luxury residential real estate brokerage firm, specializing in high-end properties in Bay Area,California. I designed a new brand identity for Harry He Homes that highlights this culture of excellence and helps position the company for the future. The strong, modern and distinctive identity pairs clean typography with three words that capture the spirit of the firm and its agents: homey habitable, and honest.

Harry He Homes having the best broker, agent who are highly knowledgeable. The Owner-Principal of Harry He Homes is also a senior engineer of Apple.

The simplicity of the logo extends to an identity system to support the firm’s agents and provide the best possible service for clients. Comprehensive guidelines were created for the consistent application of the identity across everything from display advertising, brochures, fact sheets and other promotional materials, to digital marketing and social media, to signage for properties and environmental graphics for the Harry He Homes.










       


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