3L Boxed Wine
3L Boxed Wine ︎
Client ︎︎︎ Trinchero Family
Technique ︎︎︎ Branding ｜ Package
Objective
To create a 3L premium boxed wine with innovative packaging that delivers a consistent, quality wine experience to wine lovers who care most about what is inside the packaging. This was a collaborative group project with the Trinchero Family Winery in Napa, California.
Solution
When we thought about what “True Earth” meant, we immediately thought about nature and the early stages of making wine. From the dirt where the grape vines grow to the wine produced into bottles, we felt that a natural, yet elegant, look and feel was the way we wanted to go. We also had to create a new, innovative package that would set us apart from the other boxed wine on the market. We created a hexagonal box with a new pump feature that makes your wine drinking experience that much better. The slanted bottom on the inside of the box will ensure that you get every last drop of wine.
