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Chen (Andrew) Xu ︎︎︎

Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  5. Taste is King

  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App



Digital Art & Motion Graphic



I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to EPE visual design.

Creative Designer at


O&M Grocery Market

Best Shopping Experience
Client ︎︎︎ School Project
Technique ︎︎︎ Branding | Package
Dimension ︎︎︎ Inkjet print | Digital print | Rub down dry transfers


Create a series of products that cover everyday shopping needs, and are accessible and useable for blind and visually impaired people.


O&M establishes four lines of products to help visually impaired people. The whole product line is divided into four lines, Nosh for food, core+ for medication, Essence for beauty, and Stitch for clothing. We developed three personas, one representing each of the groups, and used them in combination with government and advocacy group guidelines to design our packaging. One of the functions is colors to help impaired customers differentiate similar products. The clean typeface is used to increase the legibility of the content and avoid any unnecessary, minimum legible font size is 16pt or 18pt. And we used the QR code on each package for listening to the audio. The overall packaging design is minimal yet efficient. It maintains an accessible visual appearance while being practical and inviting.