Andrew Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2021


  1. HiLink Platform (coming soon)
  2. HiLink Education Web design (coming soon)
  3. Be Someone’s Home
  4. The One
  5. Hi Hot Pot
  6. RICEPO
  7. CRN Annual Gala 2019
  8. 3L Boxed Wine
  9. Taste is King


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION



School Projects

EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Cambridge, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art.


Currently looking for opportunities ︎︎︎ in Massachusetts


Mark

O&M Grocery Market





O&M GROCERY MARKET ︎
Best Shopping Experience
Client ︎︎︎ School Project
Technique ︎︎︎ Branding | Package
Dimension ︎︎︎ Inkjet print | Digital print | Rub down dry transfers

           
Objective

Create a series of products that cover everyday shopping needs, and are accessible and useable for blind and visually impaired people.

Solution

O&M establishes four lines of products to help visually impaired people. The whole product line is divided into four lines, Nosh for food, core+ for medication, Essence for beauty, and Stitch for clothing. We developed three personas, one representing each of the groups, and used them in combination with government and advocacy group guidelines to design our packaging. One of the functions is colors to help impaired customers differentiate similar products. The clean typeface is used to increase the legibility of the content and avoid any unnecessary, minimum legible font size is 16pt or 18pt. And we used the QR code on each package for listening to the audio. The overall packaging design is minimal yet efficient. It maintains an accessible visual appearance while being practical and inviting.










Mark