Info  PDF Portfolio

Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com


Mark




Who I am ︎
Chen(Andrew) Xu


12 years ago, I began my career as a part-time cashier at Burger King in Xi'an, just as the brand was entering the Xi'an market. My deep understanding of Burger King's products and social media operations quickly led me to a role as a part-time brand specialist. Leveraging my skills in Photoshop and Illustrator, I soon transitioned into a graphic designer position with the company right after graduation. It was during this time that I discovered my passion for both design and marketing, which inspired me to pursue a degree in graphic design in the U.S. to refine my design abilities.

I earned my Bachelor's degree in Graphic Design from the Academy of Art University in San Francisco, where I gained a well-rounded education in packaging, UI, website design, and motion graphics. My dedication and creativity were recognized through awards such as the Adobe Design Achievement Awards-Top Talent and the Academy of Art University Award for Design Excellence.

In 2019, I secured my first design job in the U.S. at Ricepo, where I collaborated with senior designers on a major visual overhaul for the brand. and designed the Ricepo online Asian supermarket during the pandemic. My work contributed to Ricepo's iOS app reaching 2 million downloads.

In 2020, I joined a startup HiLink Education as the founding designer, building the company's visual identity from the ground up, including websites, educational platforms, and investment pitch materials. A year later, I was fortunate to join Alibaba.com, where over the past three years, I have worked with cross-functional teams to produce a wide range of visual content, while also integrating AI into design workflows to push creative boundaries.

Seasoned and innovative, I now have over five years of experience in both B2B and B2C e-commerce sectors, specializing in print and digital media, branding, packaging, UI/UX design, and social media. My goal has always been to craft delightful and meaningful user experiences by blending design, technology, and business insight. I thrive in both collaborative and independent environments, using my skills to solve real customer needs.




Say Hey ︎

︎   andrewxuus@gmail.com

︎   ︎   ︎



Résumé (Download) ︎

OBJECTIVE

Strongly seasoned and hardworking mid-level graphic designer with extraordinary creative thinking and project design abilities. Exceptional collaborative and interpersonal skills; Able to work well independently or as a member of a professional graphic design team.


EDUCATION
BFA, Academy of Art University
Graphic Design & Digital Media, 2014-2019


BA, Shaanxi Xueqian Normal University
K-12 Art Education, 2010-2013


EXPERIENCE 
Alibaba Group U.S ( Creative Designer )
November 2021 – Current, Sunnyvale, CA


HiLink Education ( UI / Graphic Designer )
November 2020 – July 2021, Chicago, IL


RICEPO ( Graphic Designer )
January 2020 – July 2020, San Jose, CA

Bllala Lab Arts & Crafts ( Freelance )
May 2019 – December 2019, San Francisco, CA


Xi’an Pindo Design
( Graphic Designer Intern )
June 2017 – September 2017,  Xi’an, Shaanxi


Burger King ( Marketing Graphic Designer)
June 2012 – Jan 2014 , Xi’an, Shaanxi



SKILLS
[Creative]
Graphic design, typography, branding design, web design, UI, packaging design, form and color, presentation slide design, email design, laser cut, book arts binding, illustration, video editing, motion graphics, environmental graphics, photography, marketing strategy, visual storytelling.

[Software]
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Adobe XD, After Effects, Dimension)
Canva, Capcut
Sketch, Figma, invision, MailChimp, Amazon Web Services (AWS)
Amazon A+, Wix, Webflow, Squarespace
Web design applications (HTML5, CSS3)
Microsoft 365, Pages, Numbers, Keynote
Midjourney, Stable Diffusion
Cinema 4D, Blender



AWARDS
Award For Design Excellence/ School of GD / AAU / 2019
Top Talent / Adobe Design Achievement Awards / 2019
Awards for Finalist / 2019 Designnova Award Design / 2019


LANGUAGE
English, Mandarin

REFERENCES 

Furnished upon request