Who I am ︎
Chen(Andrew) Xu
My design career started in Xi’an,China about 13 years ago, unexpectedly, at Burger King.
I joined as a part time cashier when the brand was entering the local market, and gradually became involved in social media and marketing. I was already teaching myself Photoshop and Illustrator, and after graduation, that curiosity led to my first graphic design role.
That experience made me realize I was interested in more than making things look good. I wanted to understand how design could shape the way people experience a product and connect with a brand. That eventually brought me to San Francisco, where I studied Graphic Design at the Academy of Art University.
Since then, I’ve worked across startups, e-commerce, branding, and consumer products, including roles at Ricepo, HiLink Education, and Alibaba.com.
In recent years, my work has moved increasingly toward branding, packaging, photography, and physical product experiences. I’ve created work for brands including Kodak and HP, covering everything from packaging and retail bundles to Amazon content, social media, trade-show graphics, and photography direction.
Packaging has become a particularly important part of my practice. I enjoy thinking beyond the screen, about color, paper, dielines, printing, materials, and finishes and then connecting those physical details back to the digital world around the product.
Today, I work across brand, packaging, and commerce, often taking projects from early concepts through production and launch. I’m also constantly exploring new tools, including AI, while staying deeply interested in the craft of print, photography, and physical design.
After all these years, I’m still drawn to the same thing that first pulled me into design: creating work that makes people stop, look closer, and feel something.
Say Hey ︎
︎ andrewxuus@gmail.com
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Résumé (Download) ︎
OBJECTIVE
Multidisciplinary brand and visual designer with 6+ years of experience creating identity systems, campaigns, packaging, print, environmental graphics, and digital experiences for consumer and technology brands. Moves confidently from research and concept exploration through visual direction, system building, production, and final delivery. Strong in typography, layout, art direction, and hands on craft, with experience collaborating across creative, product, photography, and production teams.
EDUCATION
BFA, Academy of Art University
Graphic Design & Digital Media, 2014-2019
AA, Shaanxi Xueqian Normal University
K-12 Art Education, 2010-2013
EXPERIENCE
C+A Global ( Graphic Designer )
November 2021 – Current, Edison, NJ
Alibaba Group U.S ( Creative Designer )
November 2021 – August 2024, Sunnyvale, CA
HiLink Education ( UI / Graphic Designer )
November 2020 – July 2021, Chicago, IL
RICEPO ( Graphic Designer )
January 2020 – July 2020, San Jose, CA
Xi’an Pindo Design
( Graphic Designer Intern )
June 2017 – September 2017, Xi’an, Shaanxi
Burger King ( Marketing Graphic Designer)
June 2012 – Jan 2014 , Xi’an, Shaanxi
SKILLS
[Creative]
Graphic design, typography, branding design, web design, UI, packaging design, form and color, presentation slide design, email design, laser cut, book arts binding, illustration, video editing, motion graphics, environmental graphics, photography, marketing strategy, visual storytelling.
[Software]
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Adobe XD, After Effects, Dimension)
Adobe Firefly, Gemini 3 Pro Image, Lovart, Midjourney, Stable Diffusion
Sketch, Figma, invision, MailChimp, Amazon Web Services (AWS)
Amazon A+, Wix, Webflow, Squarespace
Web design applications (HTML5, CSS3)
Microsoft 365, Pages, Numbers, Keynote
Cinema 4D, Blender
Canva, Capcut
AWARDS
Award For Design Excellence/ School of GD / AAU / 2019
Top Talent / Adobe Design Achievement Awards / 2019
Awards for Finalist / 2019 Designnova Award Design / 2019
LANGUAGE
English, Mandarin