Kodak Printomatic Plus
Kodak Printomatic Plus︎
Client ︎︎︎ Kodak
Technique ︎︎︎ Amazon / E-commerce, social media
Background
Kodak Printomatic Plus is an evolution of the original Printomatic, with a more contemporary and lifestyle-driven visual direction.
I worked with another designer and an external design studio on the project. My role focused on setting the initial creative direction, defining the overall visual tone, and providing ongoing feedback throughout the design process.
The final system brings together bold color, clean typography, product photography, and a simplified packaging hierarchy to create a more expressive and modern interpretation of the Kodak brand.
Amazon Gallary
Amazon A+
