HP Sprocket Sense
HP Sprocket Sense︎
Client ︎︎︎ HP
Technique ︎︎︎ Package, Amazon / E-commerce, social media
Background
A new generation of Sprocket, expressed through color, type and experience.
HP Sprocket Sense marks a new chapter for the Sprocket family.
More than a new photo printer, the project became an opportunity to evolve the visual language of the product, from its physical color and material expression to typography, packaging, photography and digital communication.
The result is a more unified Sprocket system: distinctly personal, while feeling more closely connected to HP.
Color as Identity
Color sits at the center of Sprocket Sense.
The collection expands into seven distinct expressions.Black, White, Pink, Yellow, Green, Blue and Purple, transforming the printer from a piece of technology into a more personal object.
Each color was developed with its own character while remaining part of a single family.
Black feels composed / White feels light / Pink feels playful / Yellow feels optimistic / Green feels fresh / Blue feels open / Purple feels expressive.
Together, they create a spectrum that becomes an identifiable part of the Sprocket brand.
Translating ColorCreating the palette was only the beginning.
The larger challenge was maintaining the relationship between the physical product, printed packaging and digital image. Soft and pastel colors behave differently across plastics, coated papers, CMYK printing and screens.
Pantone references, ICC profiles, ink coverage, photography and post-production were considered together to build a consistent color experience across every touchpoint.
What you see should feel like what you hold.
Packaging the Family
Packaging became the first physical expression of the new system.
Rather than designing seven individual boxes, the packaging was approached as a family.
A consistent structure organizes product imagery, specifications, features, icons and multilingual information, while color differentiates each model.
Seen individually, each package represents a personality.
Seen together, they form a single Sprocket spectrum.
