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Chen (Andrew) Xu ︎︎︎


Plum Wine

Kodak Printomatic+
Kodak Printomatic+ Package
Kodak x Barbie
Cocreate x EPE
Elite Top 10 Industries Ads
Ali Family Letter
Elite Promotional Event
The New CRN
BY&S
Let’s Think About Home
HiLink Platform
HiLink Education Web design
RICEPO
Za Ba De Cold Noodle
Be Someone’s Home
Masslottery 50th Year Anniversary
Hello! Love is love.
The One
Taste is King
Hi Hot Pot
Art and Form
O&M Grocery Market
Fika
The Book Of The Tea World
Code
Swedish
3L Boxed Wine
Sustainable Paint Package
Norwegian
Online Clinic App




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, and print and digital experiences. My hope is to seamlessly integrate research, typography, branding, and packaging into business and design art. I focus on packaging design and e-commerce design on lifestyle and healthy brand.


Graphic Designer at  C&A Global



Mark

Swedish





Swedish ︎
A Practical Guide To The Mastery Of Swedish
Client ︎︎︎ School Project
Technique ︎︎︎ Book | Typography
Dimension ︎︎︎ Inkjet print 6x9 inch

           
Objective

Design a book that demonstrates the fundamental principles of typography in a simple, powerful way. The book should have a high-level message and a strong consistent concept. This should not be just one more publication on typography, this book should be a piece of art and a guide book for everybody in the graphic arts, especially for new designers entering the field. This book will discuss the typographic elements; the micro-aesthetic qualities of letters, numbers, and punctuation marks, lines, etc., as well as the rules and techniques developed for professional typesetting such as dashes, apostrophes, kerning, tracking, etc.

Solution

I created a new grid system in 6x9 inch paper. The concept is about the language. I created this book through the pronunciation and spelling of Swedish. About fonts, I have a combination for the one serif-Adobe Garamond Pro, and one sans serif-Univers.
The book is a practical guide to the mastery of Swedish. It shows the 29 Swedish letters, grammar, spelling, and pronunciation skills. At the same time, through the layout, this book shows the layout skills, line spacing, kerning, special characters, and paragraph settings.










Mark