Info  PDF Portfolio

Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com


Mark

Swedish





Swedish ︎
A Practical Guide To The Mastery Of Swedish
Client ︎︎︎ School Project
Technique ︎︎︎ Book | Typography
Dimension ︎︎︎ Inkjet print 6x9 inch

           
Objective

Design a book that demonstrates the fundamental principles of typography in a simple, powerful way. The book should have a high-level message and a strong consistent concept. This should not be just one more publication on typography, this book should be a piece of art and a guide book for everybody in the graphic arts, especially for new designers entering the field. This book will discuss the typographic elements; the micro-aesthetic qualities of letters, numbers, and punctuation marks, lines, etc., as well as the rules and techniques developed for professional typesetting such as dashes, apostrophes, kerning, tracking, etc.

Solution

I created a new grid system in 6x9 inch paper. The concept is about the language. I created this book through the pronunciation and spelling of Swedish. About fonts, I have a combination for the one serif-Adobe Garamond Pro, and one sans serif-Univers.
The book is a practical guide to the mastery of Swedish. It shows the 29 Swedish letters, grammar, spelling, and pronunciation skills. At the same time, through the layout, this book shows the layout skills, line spacing, kerning, special characters, and paragraph settings.










Mark