Andrew Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2020


  1. Be Someone’s Home
  2. The One
  3. Hi Hot Pot
  4. CRN Online Gala 2020
  5. RICEPO
  6. CRN Annual Gala 2019
  7. 3L Boxed Wine
  8. Taste is King


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION



School Projects

EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a graphic designer, design enthusiast, typography collector, coffee enthusiast based in San Jose, California. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art.


Currently looking for opportunities in the United States.


Mark

Swedish





Swedish ︎
A Practical Guide To The Mastery Of Swedish
Client ︎︎︎ School Project
Technique ︎︎︎ Book | Typography
Dimension ︎︎︎ Inkjet print 6x9 inch

           
Objective

Design a book that demonstrates the fundamental principles of typography in a simple, powerful way. The book should have a high-level message and a strong consistent concept. This should not be just one more publication on typography, this book should be a piece of art and a guide book for everybody in the graphic arts, especially for new designers entering the field. This book will discuss the typographic elements; the micro-aesthetic qualities of letters, numbers, and punctuation marks, lines, etc., as well as the rules and techniques developed for professional typesetting such as dashes, apostrophes, kerning, tracking, etc.

Solution

I created a new grid system in 6x9 inch paper. The concept is about the language. I created this book through the pronunciation and spelling of Swedish. About fonts, I have a combination for the one serif-Adobe Garamond Pro, and one sans serif-Univers.
The book is a practical guide to the mastery of Swedish. It shows the 29 Swedish letters, grammar, spelling, and pronunciation skills. At the same time, through the layout, this book shows the layout skills, line spacing, kerning, special characters, and paragraph settings.










Mark