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Chen (Andrew) Xu ︎︎︎



Branding / logo
  1. The New CRN
  2. BY&S
  3. Let’s Think About Home
  4. Be Someone’s Home
  5. Masslottery 50th Year Anniversary
  6. Hello! Love is love.
  7. The One
  8. Norwegian
  9. CRN Annual Gala 2019

Marketing / Ads
  1. Cocreate x EPE
  2. Elite Top 10 Industries Ads
  3. Elite Promotional Event
  4. RICEPO
  5. Taste is King

Printing
  1. Hi Hot Pot
  2. Art and Form
  3. Fika
  4. The Book Of The Tea World
  5. Code
  6. Swedish

Package
  1. 3L Boxed Wine
  2. O&M Grocery Market
  3. Za Ba De Cold Noodle
  4. Sustainable Paint Package

Web / App
  1. HiLink Platform
  2. HiLink Education Web design 
  3. Online Clinic App


Poster

EXHIBITION



Digital Art & Motion Graphic

EXHIBITION




Info

I am a multidisciplinary designer based in Metuchen, New Jersey, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com
Mark

Art and Form





ART AND FORM ︎
Exploring Chinese Character Art
Client ︎︎︎ Type Directors Club ( TDC New York )
Technique ︎︎︎ Inkjet print | UI Design | Motion Graphic
Dimension ︎︎︎ 8x10.5 inch | 36x24 inch | 1080P

           
Objective

To design a conference book with conceptual and experimental content about a topic that addresses an aspect of the Chinese character. The topics to be selected from are: typography, understanding, education, communication design, and transform. The conference will center around one topic and will consist of the series of events: lectures, workshops, gallery exhibits, and films.

Solution

I developed a concept which shows structural and English Chinese transposition of the Chinese character. I will use experimental typography and images promote the Western’s designers to better understand the meaning of Chinese characters. The concept also focuses on the history and culture of Chinese characters to show how it worked in education. Three typefaces, Calluna, Garamond Premier Pro, and WenYue GudianMIng-ChaoTi, are selected for a structural look of the Chinese culture. The color palettes adopt Chinese classical color, which also adds a sense of energy and history to the Chinese characters.
Mark

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