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Chen (Andrew) Xu ︎︎︎



Commercial Projects

EXHIBITION

2013-2024


  1. The New CRN
  2. Cocreate x EPE
  3. Hello! Love is love.
  4. Elite Top 10 Industries Ads
  5. BY&S
  6. Let’s Think About Home
  7. Elite Promotional Event
  8. Masslottery 50th Year Anniversary
  9. HiLink Platform
  10. HiLink Education Web design 
  11. Be Someone’s Home
  12. The One
  13. Hi Hot Pot
  14. RICEPO
  15. CRN Annual Gala 2019
  16. 3L Boxed Wine
  17. Taste is King


Poster

EXHIBITION


AIGC

EXHIBITION


Digital Art & Motion Graphic

EXHIBITION



School Projects

EXHIBITION
2015-2019

  1. Art and Form
  2. Online Clinic App
  3. Sustainable Paint Package
  4. Fika
  5. Norwegian
  6. The Book Of The Tea World
  7. Code
  8. O&M Grocery Market
  9. Swedish



Info

I am a multidisciplinary designer based in Malden, Massachusetts, specializing in visual identity, art direction, print and digital experience. My hope is to seamlessly integrate research, typography, branding, and packaging that will be used in business and design art. Currently I learning AI to generate content and applying this technology to Alibaba.com EPE visual design.


Creative Designer at  Alibaba.com


Mark

Art and Form





ART AND FORM ︎
Exploring Chinese Character Art
Client ︎︎︎ Type Directors Club ( TDC New York )
Technique ︎︎︎ Inkjet print | UI Design | Motion Graphic
Dimension ︎︎︎ 8x10.5 inch | 36x24 inch | 1080P

           
Objective

To design a conference book with conceptual and experimental content about a topic that addresses an aspect of the Chinese character. The topics to be selected from are: typography, understanding, education, communication design, and transform. The conference will center around one topic and will consist of the series of events: lectures, workshops, gallery exhibits, and films.

Solution

I developed a concept which shows structural and English Chinese transposition of the Chinese character. I will use experimental typography and images promote the Western’s designers to better understand the meaning of Chinese characters. The concept also focuses on the history and culture of Chinese characters to show how it worked in education. Three typefaces, Calluna, Garamond Premier Pro, and WenYue GudianMIng-ChaoTi, are selected for a structural look of the Chinese culture. The color palettes adopt Chinese classical color, which also adds a sense of energy and history to the Chinese characters.



Mark