https://andrewxudesign.com AndrewXu Design Thu, 17 Sep 2026 00:00:50 +0000 https://andrewxudesign.com en https://andrewxudesign.com/Home-Image-Scroll Tue, 25 Aug 2020 17:01:27 +0000 AndrewXu Design https://andrewxudesign.com/Home-Image-Scroll <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="//freight.cargo.site/t/original/i/731cd8528df85aabd2af61cca8b6c6ae53e1de938a7bec15be2df3f9334a0227/Kodak-Barbie.jpg" data-mid="250338141" border="0" style="width: 703.08px; height: 401.81px; display: none;"><img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/5cd2f7bb756ec2dfa53cddf22ec5cfd633763e043d734f443c625b68c4359c88/HP-Sprocket-Sense.jpg" data-mid="252203607" border="0" src="https://freight.cargo.site/w/1000/i/5cd2f7bb756ec2dfa53cddf22ec5cfd633763e043d734f443c625b68c4359c88/HP-Sprocket-Sense.jpg" /><img width="2000" height="1143" width_o="2000" height_o="1143" 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<img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/bbe16ff4d8d7fcfdaacd647a4dd72a570cb0ae09674e81463fe20635bbbe8d11/app1.jpg" data-mid="80841529" border="0" src="https://freight.cargo.site/w/1000/i/bbe16ff4d8d7fcfdaacd647a4dd72a570cb0ae09674e81463fe20635bbbe8d11/app1.jpg" /> <img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6936a22198779fc6366018fe135cfa996072870d104bdd3a42a532c6f56a9979/paint1.jpg" data-mid="80838177" border="0" src="https://freight.cargo.site/w/1000/i/6936a22198779fc6366018fe135cfa996072870d104bdd3a42a532c6f56a9979/paint1.jpg" /> <img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/61508c1096d8de9fc6e235ebeaa6aebc01dec4b43d4ec63ca05d70367e949f29/fika.jpg" data-mid="80838265" border="0" src="https://freight.cargo.site/w/1000/i/61508c1096d8de9fc6e235ebeaa6aebc01dec4b43d4ec63ca05d70367e949f29/fika.jpg" /> <img width="6480" height="3274" width_o="6480" height_o="3274" data-src="https://freight.cargo.site/t/original/i/6da0f6958f995439430c45f4eadce6d08c1e6e79289d9346318153b98ffcddc1/Norwegian.jpg" data-mid="80841802" border="0" src="https://freight.cargo.site/w/1000/i/6da0f6958f995439430c45f4eadce6d08c1e6e79289d9346318153b98ffcddc1/Norwegian.jpg" /> <img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2bd912e242d00c3e80dc6c04d1ead145ede3cf8e9d8b6e558ab9b19d006c1d84/teabook1.jpg" data-mid="89575495" border="0" src="https://freight.cargo.site/w/1000/i/2bd912e242d00c3e80dc6c04d1ead145ede3cf8e9d8b6e558ab9b19d006c1d84/teabook1.jpg" /> <img width="2700" height="1800" width_o="2700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bb5a9ea01a66326fc6b4d18db2a3145a693a8f227b22a545c10711a72ed59286/code.jpg" data-mid="89576997" border="0" src="https://freight.cargo.site/w/1000/i/bb5a9ea01a66326fc6b4d18db2a3145a693a8f227b22a545c10711a72ed59286/code.jpg" /> <img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/734c34cf6bf7e53ddd3265288d8e348768925e69b13749070e193d0db42d81c8/oandm.jpg" data-mid="89577177" border="0" src="https://freight.cargo.site/w/1000/i/734c34cf6bf7e53ddd3265288d8e348768925e69b13749070e193d0db42d81c8/oandm.jpg" /> <img width="2100" height="1200" width_o="2100" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b2cf34cd2d574ed3f7bf32f8dabff08f46740bab5fd7e95536a05f3451b129cc/Swedish1.jpg" data-mid="89578193" border="0" src="https://freight.cargo.site/w/1000/i/b2cf34cd2d574ed3f7bf32f8dabff08f46740bab5fd7e95536a05f3451b129cc/Swedish1.jpg" /> https://andrewxudesign.com/kodakprintmaticpluspackage Wed, 16 Sep 2026 16:06:25 +0000 AndrewXu Design https://andrewxudesign.com/kodakprintmaticpluspackage KODAK PRINTOMATIC+ Package <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/d2758b4482f091556bbc44ad90890a5f78b9cf5c7bdc6e577d335b8f722bd35f/Kodak-Printomatic-.jpg" data-mid="252232710" border="0" src="https://freight.cargo.site/w/1000/i/d2758b4482f091556bbc44ad90890a5f78b9cf5c7bdc6e577d335b8f722bd35f/Kodak-Printomatic-.jpg" /> KODAK PRINTOMATIC+&nbsp;︎Client ︎︎︎ Kodak Technique ︎︎︎ Package Background &nbsp;The KODAK PRINTOMATIC+ is the next generation of the original PRINTOMATIC instant print camera, bringing a refreshed design and upgraded features to one of KODAK’s most accessible point-and-shoot instant cameras. While the original PRINTOMATIC was built around a simple idea—point, shoot, and automatically print,the new PRINTOMATIC+ builds on that experience with a 10MP camera, an interactive LED status indicator, and a refreshed lineup of colors, while continuing to produce 2 × 3 inch sticky-backed photos using ZINK zero ink technology. With the product update came an opportunity to rethink the packaging as well. The new system needed to clearly distinguish PRINTOMATIC+ from the previous generation, communicate its upgraded features, and create a stronger, more consistent shelf presence across the full color lineup. Design Approach The packaging builds on KODAK’s iconic yellow and black color palette, using large-scale product photography to make each camera color immediately recognizable on shelf. Lifestyle images introduce the instant-print experience, while a clear hierarchy separates product features, specifications, and supporting information. I developed the packaging from dieline through final production, including paper selection and laminate finish. I also worked closely with the photography team to select and art direct the product and lifestyle imagery used across the packaging. Custom icons were created to simplify key features and make technical information easier to scan. For the back and side panels, I reorganized the multilingual content into a clearer information system, improving readability while keeping the overall layout clean and consistent across the product line. The ChallengeThe main challenge was fitting a large amount of product information, features, photography, and multiple languages onto a relatively compact package without making it feel crowded. The solution was a more structured visual hierarchy: strong product imagery leads the design, key features are reduced to simple icons and short callouts, and multilingual information is grouped and organized consistently. This allows customers to understand the product quickly while still meeting the packaging’s retail and technical requirements. <img width="2000" height="1133" width_o="2000" height_o="1133" data-src="https://freight.cargo.site/t/original/i/0cb0fe71da5710bd15e35cedd9f51d7c7507699aa8d1a7786fbee73f985959b4/Kodak-PRINTOMATIC-.jpg" data-mid="252232711" border="0" src="https://freight.cargo.site/w/1000/i/0cb0fe71da5710bd15e35cedd9f51d7c7507699aa8d1a7786fbee73f985959b4/Kodak-PRINTOMATIC-.jpg" /> <img width="1500" height="2167" width_o="1500" height_o="2167" data-src="https://freight.cargo.site/t/original/i/2f4cba996f31b569c0d6cef175b1cc74537a6946d1baeabd0c1c4f7437f1081f/Kodak-Printmatic-plus-01.jpg" data-mid="252232713" border="0" src="https://freight.cargo.site/w/1000/i/2f4cba996f31b569c0d6cef175b1cc74537a6946d1baeabd0c1c4f7437f1081f/Kodak-Printmatic-plus-01.jpg" /> <img width="1500" height="2167" width_o="1500" height_o="2167" data-src="https://freight.cargo.site/t/original/i/bec326c8a3440e93c591c7c5dd2ef60b75bb8c6560cfec7b541fc1b5f9374522/Kodak-Printmatic-plus-02.jpg" data-mid="252232712" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bec326c8a3440e93c591c7c5dd2ef60b75bb8c6560cfec7b541fc1b5f9374522/Kodak-Printmatic-plus-02.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/406cb304d53248ede02f3382903bfccfdfdfe5f6430b01b50e1502cefe4e515f/4000_3000_2026-09-16-2.jpg" data-mid="252232717" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/406cb304d53248ede02f3382903bfccfdfdfe5f6430b01b50e1502cefe4e515f/4000_3000_2026-09-16-2.jpg" /><img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/bab8a75c8b3dbfec9561ca94c21edcd416742f5e6222c09562a2f8eef51d45a3/font.jpg" data-mid="252232715" border="0" src="https://freight.cargo.site/w/1000/i/bab8a75c8b3dbfec9561ca94c21edcd416742f5e6222c09562a2f8eef51d45a3/font.jpg" /><img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/68021b6251d46faa0c46ab0fabceca25c131034b5e49e9e1d9f1a8a9f90364ae/back.jpg" data-mid="252232714" border="0" src="https://freight.cargo.site/w/1000/i/68021b6251d46faa0c46ab0fabceca25c131034b5e49e9e1d9f1a8a9f90364ae/back.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/a179d01facee3819bbd783eddf078a93e7bcf549a9b3e06e2518799dd506df94/right.jpg" data-mid="252232718" border="0" src="https://freight.cargo.site/w/1000/i/a179d01facee3819bbd783eddf078a93e7bcf549a9b3e06e2518799dd506df94/right.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/0c93b9feeff1a344a0926deb046dd995d0647e8cb2e8de8e3c4eb750fd1f1695/left.jpg" data-mid="252232719" border="0" src="https://freight.cargo.site/w/1000/i/0c93b9feeff1a344a0926deb046dd995d0647e8cb2e8de8e3c4eb750fd1f1695/left.jpg" /> <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/0f1972951a92a09e09ba16a226a38f74073f524df2a71bc4d61d63c20a5fcc4b/Kodak-Printmatic-plus-overview.jpg" data-mid="252232720" border="0" src="https://freight.cargo.site/w/1000/i/0f1972951a92a09e09ba16a226a38f74073f524df2a71bc4d61d63c20a5fcc4b/Kodak-Printmatic-plus-overview.jpg" /> https://andrewxudesign.com/kodakxbarbie Thu, 17 Sep 2026 00:00:50 +0000 AndrewXu Design https://andrewxudesign.com/kodakxbarbie Kodak x Barbie <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a5b42f50a977bf06e1b06ec9b9a1578e82dd4360ebe9d3c49d6b3df426b76bb6/Barbie.jpg" data-mid="252250047" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a5b42f50a977bf06e1b06ec9b9a1578e82dd4360ebe9d3c49d6b3df426b76bb6/Barbie.jpg" /> Kodak x Barbie Instant Camers &amp; Printer︎Client ︎︎︎ Kodak Technique ︎︎︎ Package Background For the Kodak x Barbie collection, I was responsible for color retouching and refinement of product photography, as well as designing exclusive retail bundle packaging for Costco and Sam’s Club — from dieline development through final production and shelf-ready execution. The design focused on creating a more youthful, playful, and fashion-forward look that connects with a younger female audience. Barbie’s signature pink and energetic personality were balanced with Kodak’s bold color, clean layouts, and product-focused visual language, allowing the collaboration to feel distinctly Barbie while still remaining recognizably Kodak. &nbsp; <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/938715226a4152bde7753b269d88d03d276aef434e350fba9cc8eee95f9264f7/Barbie-Shoot-Social-4.jpg" data-mid="252250944" border="0" src="https://freight.cargo.site/w/1000/i/938715226a4152bde7753b269d88d03d276aef434e350fba9cc8eee95f9264f7/Barbie-Shoot-Social-4.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3c1894cafe33816ecd55806a632f3531b85ada64352c756e1f2c5c1972ac3a5a/Barbie-Shoot-Social-3.jpg" data-mid="252250943" border="0" src="https://freight.cargo.site/w/1000/i/3c1894cafe33816ecd55806a632f3531b85ada64352c756e1f2c5c1972ac3a5a/Barbie-Shoot-Social-3.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/eca01d3ae35318d9ee8c61430cb58a9339f587ca1fcc5162e6093b3745b6dd06/Barbie-Bundle-Packaging-Mockup.jpg" data-mid="252250771" border="0" src="https://freight.cargo.site/w/1000/i/eca01d3ae35318d9ee8c61430cb58a9339f587ca1fcc5162e6093b3745b6dd06/Barbie-Bundle-Packaging-Mockup.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6f70ac546133cc9723075fd9c09c3171ac4592085a383ee357f08be4b4590c85/Barbie-Shoot-Social-6.jpg" data-mid="252250946" border="0" src="https://freight.cargo.site/w/1000/i/6f70ac546133cc9723075fd9c09c3171ac4592085a383ee357f08be4b4590c85/Barbie-Shoot-Social-6.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/523443c6127f073927b298678deadc34991aed889119115aa1c97e38f78b2254/Barbie-Shoot-Social-5.jpg" data-mid="252250945" border="0" src="https://freight.cargo.site/w/1000/i/523443c6127f073927b298678deadc34991aed889119115aa1c97e38f78b2254/Barbie-Shoot-Social-5.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4015407d8b3985b88cfa67612a487ca840860e637198e0b08ac7b7ea7d0918ac/barbiecardf.jpg" data-mid="252251054" border="0" src="https://freight.cargo.site/w/1000/i/4015407d8b3985b88cfa67612a487ca840860e637198e0b08ac7b7ea7d0918ac/barbiecardf.jpg" /> <img width="2033" height="1699" width_o="2033" height_o="1699" data-src="https://freight.cargo.site/t/original/i/48de3513a3a96e6682f5757525806501c061d78fbd013a8a812b935e835008d0/Barbie-Printomatic-Big-Bundle-Packaging-Low-Res.jpg" data-mid="252251061" border="0" src="https://freight.cargo.site/w/1000/i/48de3513a3a96e6682f5757525806501c061d78fbd013a8a812b935e835008d0/Barbie-Printomatic-Big-Bundle-Packaging-Low-Res.jpg" /><img width="2217" height="1457" width_o="2217" height_o="1457" data-src="https://freight.cargo.site/t/original/i/c45bc47f63b9926ec410f2b445cd490937db47169858babefa6cd0cd0ecc85ba/Barbie-Step-Slim-Big-Bundle--Low-Res.jpg" data-mid="252251074" border="0" src="https://freight.cargo.site/w/1000/i/c45bc47f63b9926ec410f2b445cd490937db47169858babefa6cd0cd0ecc85ba/Barbie-Step-Slim-Big-Bundle--Low-Res.jpg" /> https://andrewxudesign.com/kodakprintomaticpluspackage Tue, 15 Sep 2026 21:01:50 +0000 AndrewXu Design https://andrewxudesign.com/kodakprintomaticpluspackage Kodak Printomatic+ Package <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/d2758b4482f091556bbc44ad90890a5f78b9cf5c7bdc6e577d335b8f722bd35f/Kodak-Printomatic-.jpg" data-mid="252207098" border="0" src="https://freight.cargo.site/w/1000/i/d2758b4482f091556bbc44ad90890a5f78b9cf5c7bdc6e577d335b8f722bd35f/Kodak-Printomatic-.jpg" /> Kodak Printomatic+ Package&nbsp;︎Client ︎︎︎ Kodak Technique ︎︎︎ Package Background &nbsp;The KODAK PRINTOMATIC+ is the next generation of the original PRINTOMATIC instant print camera, bringing a refreshed design and upgraded features to one of KODAK’s most accessible point-and-shoot instant cameras. While the original PRINTOMATIC was built around a simple idea—point, shoot, and automatically print,the new PRINTOMATIC+ builds on that experience with a 10MP camera, an interactive LED status indicator, and a refreshed lineup of colors, while continuing to produce 2 × 3 inch sticky-backed photos using ZINK zero ink technology. With the product update came an opportunity to rethink the packaging as well. The new system needed to clearly distinguish PRINTOMATIC+ from the previous generation, communicate its upgraded features, and create a stronger, more consistent shelf presence across the full color lineup. Design Approach The packaging builds on KODAK’s iconic yellow and black color palette, using large-scale product photography to make each camera color immediately recognizable on shelf. Lifestyle images introduce the instant-print experience, while a clear hierarchy separates product features, specifications, and supporting information. I developed the packaging from dieline through final production, including paper selection and laminate finish. I also worked closely with the photography team to select and art direct the product and lifestyle imagery used across the packaging. Custom icons were created to simplify key features and make technical information easier to scan. For the back and side panels, I reorganized the multilingual content into a clearer information system, improving readability while keeping the overall layout clean and consistent across the product line. The ChallengeThe main challenge was fitting a large amount of product information, features, photography, and multiple languages onto a relatively compact package without making it feel crowded. The solution was a more structured visual hierarchy: strong product imagery leads the design, key features are reduced to simple icons and short callouts, and multilingual information is grouped and organized consistently. This allows customers to understand the product quickly while still meeting the packaging’s retail and technical requirements. <img width="2000" height="1133" width_o="2000" height_o="1133" data-src="https://freight.cargo.site/t/original/i/0cb0fe71da5710bd15e35cedd9f51d7c7507699aa8d1a7786fbee73f985959b4/Kodak-PRINTOMATIC-.jpg" data-mid="252207107" border="0" src="https://freight.cargo.site/w/1000/i/0cb0fe71da5710bd15e35cedd9f51d7c7507699aa8d1a7786fbee73f985959b4/Kodak-PRINTOMATIC-.jpg" /> <img width="1500" height="2167" width_o="1500" height_o="2167" data-src="https://freight.cargo.site/t/original/i/2f4cba996f31b569c0d6cef175b1cc74537a6946d1baeabd0c1c4f7437f1081f/Kodak-Printmatic-plus-01.jpg" data-mid="252207836" border="0" src="https://freight.cargo.site/w/1000/i/2f4cba996f31b569c0d6cef175b1cc74537a6946d1baeabd0c1c4f7437f1081f/Kodak-Printmatic-plus-01.jpg" /> <img width="1500" height="2167" width_o="1500" height_o="2167" data-src="https://freight.cargo.site/t/original/i/bec326c8a3440e93c591c7c5dd2ef60b75bb8c6560cfec7b541fc1b5f9374522/Kodak-Printmatic-plus-02.jpg" data-mid="252207834" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bec326c8a3440e93c591c7c5dd2ef60b75bb8c6560cfec7b541fc1b5f9374522/Kodak-Printmatic-plus-02.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/406cb304d53248ede02f3382903bfccfdfdfe5f6430b01b50e1502cefe4e515f/4000_3000_2026-09-16-2.jpg" data-mid="252207959" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/406cb304d53248ede02f3382903bfccfdfdfe5f6430b01b50e1502cefe4e515f/4000_3000_2026-09-16-2.jpg" /><img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/bab8a75c8b3dbfec9561ca94c21edcd416742f5e6222c09562a2f8eef51d45a3/font.jpg" data-mid="252207953" border="0" src="https://freight.cargo.site/w/1000/i/bab8a75c8b3dbfec9561ca94c21edcd416742f5e6222c09562a2f8eef51d45a3/font.jpg" /><img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/68021b6251d46faa0c46ab0fabceca25c131034b5e49e9e1d9f1a8a9f90364ae/back.jpg" data-mid="252207952" border="0" src="https://freight.cargo.site/w/1000/i/68021b6251d46faa0c46ab0fabceca25c131034b5e49e9e1d9f1a8a9f90364ae/back.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/a179d01facee3819bbd783eddf078a93e7bcf549a9b3e06e2518799dd506df94/right.jpg" data-mid="252207981" border="0" src="https://freight.cargo.site/w/1000/i/a179d01facee3819bbd783eddf078a93e7bcf549a9b3e06e2518799dd506df94/right.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/0c93b9feeff1a344a0926deb046dd995d0647e8cb2e8de8e3c4eb750fd1f1695/left.jpg" data-mid="252207982" border="0" src="https://freight.cargo.site/w/1000/i/0c93b9feeff1a344a0926deb046dd995d0647e8cb2e8de8e3c4eb750fd1f1695/left.jpg" /> <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/0f1972951a92a09e09ba16a226a38f74073f524df2a71bc4d61d63c20a5fcc4b/Kodak-Printmatic-plus-overview.jpg" data-mid="252208092" border="0" src="https://freight.cargo.site/w/1000/i/0f1972951a92a09e09ba16a226a38f74073f524df2a71bc4d61d63c20a5fcc4b/Kodak-Printmatic-plus-overview.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/2b5a005dfe538177a3c0db91f93c49121ae815921008a7d8504d80982aaeeef5/4000_3000_2026-09-27.jpg" data-mid="252649983" border="0" src="https://freight.cargo.site/w/1000/i/2b5a005dfe538177a3c0db91f93c49121ae815921008a7d8504d80982aaeeef5/4000_3000_2026-09-27.jpg" /> <img width="4000" height="3008" width_o="4000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/2b5a005dfe538177a3c0db91f93c49121ae815921008a7d8504d80982aaeeef5/4000_3000_2026-09-27.jpg" data-mid="252649983" border="0" src="https://freight.cargo.site/w/1000/i/2b5a005dfe538177a3c0db91f93c49121ae815921008a7d8504d80982aaeeef5/4000_3000_2026-09-27.jpg" /> Credits &amp; Collaborators Art Director: Nichole Moss Designer: Andrew Xu Photography:&nbsp;Aleksey Zozulya https://andrewxudesign.com/plumwine Tue, 01 Oct 2024 13:19:47 +0000 AndrewXu Design https://andrewxudesign.com/plumwine Plum Wine <img width="2880" height="1510" width_o="2880" height_o="1510" data-src="https://freight.cargo.site/t/original/i/4fe78f7ca9f33f7db7208bc86ed1a43c427ddad24b238c6efa4b95a96bdbbcf0/Uncork-Perfection-Homepage-Banner-Desktop.jpg" data-mid="252649098" border="0" src="https://freight.cargo.site/w/1000/i/4fe78f7ca9f33f7db7208bc86ed1a43c427ddad24b238c6efa4b95a96bdbbcf0/Uncork-Perfection-Homepage-Banner-Desktop.jpg" /> Plum Wine ︎Client ︎︎︎ Plum WineTechnique ︎︎︎ Website, Social media, Video, Exhibition Background Following the acquisition of Plum Wine by C+A Global, the brand entered a new chapter with an opportunity to rethink both its market positioning and customer experience. Originally positioned as a premium wine preservation system with a stronger focus on B2B and high end hospitality markets, Plum needed to evolve into a more accessible consumer brand. The new direction shifted the focus toward B2C, bringing professional-level wine preservation technology into the home at a more approachable price point, without compromising on quality, performance, or design. The goal of the relaunch was to reposition Plum as a modern, premium-yet-accessible wine preservation brand: sophisticated enough for serious wine enthusiasts, but simple and attainable enough for everyday wine lovers. Solution To support this new strategy, the brand required a refreshed visual identity and a completely redesigned digital experience. I helped develop a new visual direction for Plum and redesigned the website from wireframes through final execution, creating a more approachable and lifestyle driven experience while clearly communicating the product’s technology, quality, and value. Inspiration <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19af2869a838d80d4a377578df9436ae68fc39da83713bf344df24935b48c9f4/Plum-wine-mood-board.jpg" data-mid="252144301" border="0" src="https://freight.cargo.site/w/1000/i/19af2869a838d80d4a377578df9436ae68fc39da83713bf344df24935b48c9f4/Plum-wine-mood-board.jpg" /> Font <img width="6250" height="3517" width_o="6250" height_o="3517" data-src="https://freight.cargo.site/t/original/i/69dbaf41dc46d6332fde0590301af120ec4c294e940e003e2744ea319224b18e/plum-wine-fonts-01.jpg" data-mid="252148148" border="0" src="https://freight.cargo.site/w/1000/i/69dbaf41dc46d6332fde0590301af120ec4c294e940e003e2744ea319224b18e/plum-wine-fonts-01.jpg" /> “&nbsp;We know the excitement of discovering a new favorite bottle, the joy of sharing a perfectly aged vintage, and the importance of preserving every sip.” <img width="6250" height="3517" width_o="6250" height_o="3517" data-src="https://freight.cargo.site/t/original/i/9ef5530be6ea3dba64661dba557804feba6e49a57b3a5c2e650ad78f4b9eec94/plum-wine-fonts-02.jpg" data-mid="252148147" border="0" src="https://freight.cargo.site/w/1000/i/9ef5530be6ea3dba64661dba557804feba6e49a57b3a5c2e650ad78f4b9eec94/plum-wine-fonts-02.jpg" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/e12c04bcac47d3bff986f0f4dc6645a9aba9f0d26040982fa010a6a2cdcc39d0/Style2-11.5x.jpg" data-mid="252148213" border="0" src="https://freight.cargo.site/w/1000/i/e12c04bcac47d3bff986f0f4dc6645a9aba9f0d26040982fa010a6a2cdcc39d0/Style2-11.5x.jpg" /> <img width="2250" height="2250" width_o="2250" height_o="2250" data-src="https://freight.cargo.site/t/original/i/1cb4ace239ae2fde1a1cee103062ede3490e441249f67ddb559687b9a5364992/Style2-21.5x.jpg" data-mid="252148214" border="0" 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data-src="https://freight.cargo.site/t/original/i/61410a55053d73e76b7ddf41606f0c80427e7042c906d7a813418457604e5141/Plum-wine-web.jpg" data-mid="252649187" border="0" src="https://freight.cargo.site/w/1000/i/61410a55053d73e76b7ddf41606f0c80427e7042c906d7a813418457604e5141/Plum-wine-web.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/94f0dbfac2f58778976af746ce056ced8921b77cf653b01ff141524808e8c55e/iPad-plum-wine.jpg" data-mid="252649198" border="0" src="https://freight.cargo.site/w/1000/i/94f0dbfac2f58778976af746ce056ced8921b77cf653b01ff141524808e8c55e/iPad-plum-wine.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/937e61d2ec912144fecfdf3b96df2dc1e38b5b76b729a5903348e4178514d217/plum-wine-phone.jpg" data-mid="252649242" border="0" src="https://freight.cargo.site/w/1000/i/937e61d2ec912144fecfdf3b96df2dc1e38b5b76b729a5903348e4178514d217/plum-wine-phone.jpg" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/09d7a10a757c417cdc17a7118b5362083f052c1bdb7e6d15a277002e35d91510/Plum-wine-app-2.jpg" data-mid="252649677" border="0" src="https://freight.cargo.site/w/1000/i/09d7a10a757c417cdc17a7118b5362083f052c1bdb7e6d15a277002e35d91510/Plum-wine-app-2.jpg" /> <img width="2000" height="1501" width_o="2000" height_o="1501" data-src="https://freight.cargo.site/t/original/i/dc4f9956fd4eafd0dd55b76a89c7f4c550b15a551dcbaab08775b5affa26a72f/plum-cap.jpg" data-mid="252666296" border="0" src="https://freight.cargo.site/w/1000/i/dc4f9956fd4eafd0dd55b76a89c7f4c550b15a551dcbaab08775b5affa26a72f/plum-cap.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/27721562ebb18b92d8cb1c65e32d2638489cb737cb645895e3f01ed89d598705/Plum-Polo-Shirt-.jpg" data-mid="252666310" border="0" src="https://freight.cargo.site/w/1000/i/27721562ebb18b92d8cb1c65e32d2638489cb737cb645895e3f01ed89d598705/Plum-Polo-Shirt-.jpg" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/79ec3d0ed4de74e88d5eae8d3d5a078860c13ccf91d8d09a4f05bc5db76df1e0/Plum-Wine-IFA.png" data-mid="252181158" border="0" src="https://freight.cargo.site/w/1000/i/79ec3d0ed4de74e88d5eae8d3d5a078860c13ccf91d8d09a4f05bc5db76df1e0/Plum-Wine-IFA.png" /> Credits &amp; Collaborators Art Director: Nichole Moss Designers: Matthew Odom,&nbsp;Aleksey Zozulya, Andrew Xu Photography: Aleksey Zozulya https://andrewxudesign.com/zabadecoldnoodles Sun, 29 Sep 2024 15:30:12 +0000 AndrewXu Design https://andrewxudesign.com/zabadecoldnoodles Zabade Cold Noodles <img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/c0be6e2d675331eb317d074845b54c14d6fc845662108fff9aa9c6da01984b04/1.jpg" data-mid="218887400" border="0" src="https://freight.cargo.site/w/1000/i/c0be6e2d675331eb317d074845b54c14d6fc845662108fff9aa9c6da01984b04/1.jpg" /> Zabade Cold Skin Noodles︎Client ︎︎︎ 杂八得 Za Ba DeTechnique ︎︎︎ PackagingDimension ︎︎︎ Packaging Background This packaging series includes four local specialty products from Baoji, Shaanxi Province: Xi’an Cold Noodle / Roujiamo (Chinese Pulled Pork Sandwich) The client, with a deep sense of cultural pride, is eager to introduce the rich traditions of the region to a broader audience. After extensive research and careful consideration, we selected "Fengxiang Clay Sculptures" — a unique, festive, and vibrant local craft — as a key design element for the packaging. This choice brings an authentic and dynamic touch to the entire project, making it stand out.Hand-Pulled Noodles Series: Targeting a younger demographic through online sales channels, we crafted playful, aspirational slogans to resonate with key groups: couples, white-collar professionals, and students. The slogans are as follows: "Savor these noodles today, become the boss tomorrow."(Yellow Bag) "One bite of these noodles, and love will follow."(Magenta Bag) "Fuel up with these noodles, ace every exam."(Green bag) This targeted messaging aligns perfectly with the interests of each consumer group.Roujiamo Series: Continuing with the clay sculpture theme, we used a "colorful pig" as the central figure, symbolizing the pork filling of the sandwich. I combined the familiar checkered tablecloth pattern with real product photography, complemented by a hand-drawn font that evokes a sense of warmth and nostalgia. The overall design reflects the cozy memories of home or outdoor picnics with loved ones, evoking feelings of simplicity, sincerity, warmth, and care. <img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/c0be6e2d675331eb317d074845b54c14d6fc845662108fff9aa9c6da01984b04/1.jpg" data-mid="218887400" border="0" src="https://freight.cargo.site/w/1000/i/c0be6e2d675331eb317d074845b54c14d6fc845662108fff9aa9c6da01984b04/1.jpg" /> <img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/0547d602557958540f69c25a764f822e7f4497d3bc9f8b31d52cc40ed62cbc5e/2.jpg" data-mid="218888221" border="0" src="https://freight.cargo.site/w/1000/i/0547d602557958540f69c25a764f822e7f4497d3bc9f8b31d52cc40ed62cbc5e/2.jpg" /> <img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/23c4f72d8e57c373c49dfc9fe7902598850cb179b6615d7318d9414fc06e07a6/3.jpg" data-mid="218888242" border="0" src="https://freight.cargo.site/w/1000/i/23c4f72d8e57c373c49dfc9fe7902598850cb179b6615d7318d9414fc06e07a6/3.jpg" /><img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/8e5918acd603cce36a678f3ebace634fa0612150c5290762b18989bd383afa73/4.jpg" data-mid="218888256" border="0" src="https://freight.cargo.site/w/1000/i/8e5918acd603cce36a678f3ebace634fa0612150c5290762b18989bd383afa73/4.jpg" /> <img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/e80f9172e3aa545c1129f79714bd5a0c636b4c0542904d29fa4d06182b6e5222/5.jpg" data-mid="218891982" border="0" src="https://freight.cargo.site/w/1000/i/e80f9172e3aa545c1129f79714bd5a0c636b4c0542904d29fa4d06182b6e5222/5.jpg" /><img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/1a6cc1105c7668a3eaa59966cfee919b17771a3a229bf26c8f7f5b971ceed18c/6.jpg" 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data-mid="218892426" border="0" src="https://freight.cargo.site/w/1000/i/9e6be25a7caa18bb728f1ec2c8fb566061fbe4165b6c9aacaf1934c686d1c94e/12.jpg" /><img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/8452f0889b468ffb3691982c4f6d478fb637c95e313ab8a41c9f9ba38ff18095/13.jpg" data-mid="218892455" border="0" src="https://freight.cargo.site/w/1000/i/8452f0889b468ffb3691982c4f6d478fb637c95e313ab8a41c9f9ba38ff18095/13.jpg" /><img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/6b17c72e434463d4f76675cd310cd9c849a20261dd26fbcf7bd19e326f2f9339/14.jpg" data-mid="218892506" border="0" src="https://freight.cargo.site/w/1000/i/6b17c72e434463d4f76675cd310cd9c849a20261dd26fbcf7bd19e326f2f9339/14.jpg" /><img width="1260" height="709" width_o="1260" height_o="709" data-src="https://freight.cargo.site/t/original/i/c81f58f0b7453321c5426c642395a4f262395dd2ba0f53fb745b57cbeb4cae4b/15.jpg" data-mid="218892564" border="0" src="https://freight.cargo.site/w/1000/i/c81f58f0b7453321c5426c642395a4f262395dd2ba0f53fb745b57cbeb4cae4b/15.jpg" /> https://andrewxudesign.com/thenewcrn Wed, 12 Jun 2024 03:30:40 +0000 AndrewXu Design https://andrewxudesign.com/thenewcrn The New CRN <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/3699f38448ec51c6aeaabfadef24dfb444e7199c3af290abe3c9753328557ea3/crn-logo.jpg" data-mid="212889778" border="0" src="https://freight.cargo.site/w/1000/i/3699f38448ec51c6aeaabfadef24dfb444e7199c3af290abe3c9753328557ea3/crn-logo.jpg" /> The New CRN︎ Client ︎︎︎ crn.ngo Technique ︎︎︎ logo, font, typography Dimension ︎︎︎ website PC | Mobile | Video (1920x1080) Background "The New CRN," a non-profit LGBTQ+ organization based in North America and composed of Chinese and Chinese American. CRN's rebrand has taken the organization to a new level. The design inspiration for the CRN logo blends the concepts of "boldness" and "fluidity," using simple geometric shapes to represent the three letters of CRN, creating a clear and impactful visual effect. The rainbow colors gracefully flow through the letters, showcasing diversity and inclusivity, a bright homage that embodies pride and strength. Additionally, the full English name beside the CRN logo enhances recognition, using a modified Grotesque font for a more modern and stable appearance. Creating a brand that resonates with every member of the community was a challenge, but one we were committed to getting right. The branding redesign emphasizes that CRN is a place where Chinese individuals are welcomed to bring their diverse identities and connect with others. The vibrant visual language, centered around the logo, fully expresses the unique identity of the Chinese LGBTQ+ community. CRN's new identity is not just a visual transformation; it is also a symbol of our community's unity and diversity. We hope that the new logo and related products will inspire everyone to bravely express their true selves and embrace diversity and inclusion. We look forward to your continued support as we walk together with love, building a brighter future! <img width="3410" height="1920" width_o="3410" height_o="1920" data-src="https://freight.cargo.site/t/original/i/946c539ed36003a1ea9d8be110bab684c52e5619a4c68cfa31f17f39f2ffcef6/Logo-2.jpg" data-mid="212889842" border="0" src="https://freight.cargo.site/w/1000/i/946c539ed36003a1ea9d8be110bab684c52e5619a4c68cfa31f17f39f2ffcef6/Logo-2.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f075ba8137d46083dca6b0fa3b3b9354a11eb0e27cb042cdb7b81c0deff2635d/bag-10.jpg" data-mid="212889833" border="0" src="https://freight.cargo.site/w/1000/i/f075ba8137d46083dca6b0fa3b3b9354a11eb0e27cb042cdb7b81c0deff2635d/bag-10.jpg" /><img width="1920" height="1096" width_o="1920" height_o="1096" data-src="https://freight.cargo.site/t/original/i/48c3024d29478021a78447037832fa0b6518303fa3c1146aacdf4f856a1a87d5/billboard-11.jpg" 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width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b81075759bf55f2cd78ca365cf6b72a191b626cc3e8096de6db1a9e8645323fc/scoks8.jpg" data-mid="212889844" border="0" src="https://freight.cargo.site/w/1000/i/b81075759bf55f2cd78ca365cf6b72a191b626cc3e8096de6db1a9e8645323fc/scoks8.jpg" /><img width="1920" height="1326" width_o="1920" height_o="1326" data-src="https://freight.cargo.site/t/original/i/67358576b13dd33efb18f44f4f883689ee7ad524c5af1efe7d9e0a3302133ae4/Silk-Scarf.jpg" data-mid="252668090" border="0" src="https://freight.cargo.site/w/1000/i/67358576b13dd33efb18f44f4f883689ee7ad524c5af1efe7d9e0a3302133ae4/Silk-Scarf.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e78f65805304b94712acbbb2e380ae832c5b17fc049355990edeaac532c14909/sticker7.jpg" data-mid="212889845" border="0" src="https://freight.cargo.site/w/1000/i/e78f65805304b94712acbbb2e380ae832c5b17fc049355990edeaac532c14909/sticker7.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68077fd6a36df83596c4385b818a4e9a989aaafc1f6646e0095e9eff8c5f3e1b/pin6.jpg" data-mid="212889843" border="0" src="https://freight.cargo.site/w/1000/i/68077fd6a36df83596c4385b818a4e9a989aaafc1f6646e0095e9eff8c5f3e1b/pin6.jpg" /> <img width="1920" height="1093" width_o="1920" height_o="1093" data-src="https://freight.cargo.site/t/original/i/9f43940f6b95e46be649714d2a923686f99f00ff72c4bf13d95856cbddb41ea7/Flag-13.jpg" data-mid="212889837" border="0" src="https://freight.cargo.site/w/1000/i/9f43940f6b95e46be649714d2a923686f99f00ff72c4bf13d95856cbddb41ea7/Flag-13.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a9f0edf9274e737d4c67ca64d543364d3d2474598a48119860efe9752e4ccc2/Thsirt-5.jpg" data-mid="212889846" border="0" src="https://freight.cargo.site/w/1000/i/7a9f0edf9274e737d4c67ca64d543364d3d2474598a48119860efe9752e4ccc2/Thsirt-5.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/a033894d76206c1e7dbfbad83291dcf2edf65b387bd6b0fb0835e9c10f53ed9d/Laptop9.jpg" data-mid="212889840" border="0" src="https://freight.cargo.site/w/1000/i/a033894d76206c1e7dbfbad83291dcf2edf65b387bd6b0fb0835e9c10f53ed9d/Laptop9.jpg" /> https://andrewxudesign.com/cocreatexepe Tue, 17 Oct 2023 20:04:40 +0000 AndrewXu Design https://andrewxudesign.com/cocreatexepe Cocreate 2023 X EPE Alibaba.com Cocreate:2023 X EPE ︎ Client ︎︎︎ Alibaba.com Technique ︎︎︎ visual, website, video Dimension ︎︎︎ website PC | Mobile | Video (1920x1080) Background Alibaba.com Co-Create is an essential event for all business enthusiasts, B2B professionals, and industry experts, taking place September 7-8 in Las Vegas. Immerse buyers and sellers in this collaborative atmosphere and elevate they business venture to unprecedented heights with Alibaba.com this September. Everyone can create with Alibaba.com.Solution A series of dynamic and futuristic gradients have been created to visualize a next-gen sourcing experience empowered by AI-driven tech. Vibrant colorful lines and shapes run throughout the exhibition space, uniting SME creators from around the world in a collaborative and intelligent community on Alibaba.com.Designed on-site product display area, brand wall, Alibaba App splash screen advertisement, and supplier page for EPE suppliers.&nbsp;Designed supplier videos, and cocreate videos. <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/a4c40669f8bbd823c43230668a57ce676ec2eab40e6cacfa27df034f1ceea8d0/splash-ads.jpeg" data-mid="194033410" border="0" src="https://freight.cargo.site/w/1000/i/a4c40669f8bbd823c43230668a57ce676ec2eab40e6cacfa27df034f1ceea8d0/splash-ads.jpeg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/6ab0bfb6efcb3ded97d6fba32e5f43dd614f518889063b41448b8a2cd74c423e/EPE-Airdog.jpg" data-mid="194575310" border="0" src="https://freight.cargo.site/w/1000/i/6ab0bfb6efcb3ded97d6fba32e5f43dd614f518889063b41448b8a2cd74c423e/EPE-Airdog.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/727f7cc71c5da2f1387f234af413fad09b122315e32d96b60b0986deceb8ea1e/EPE-Messi.jpg" data-mid="194575312" border="0" src="https://freight.cargo.site/w/1000/i/727f7cc71c5da2f1387f234af413fad09b122315e32d96b60b0986deceb8ea1e/EPE-Messi.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/3b951ba1efefb10ed870f588085baafc35af0c624703bedd2eac56884b25792a/EPE-Healy.jpg" data-mid="194575309" border="0" src="https://freight.cargo.site/w/1000/i/3b951ba1efefb10ed870f588085baafc35af0c624703bedd2eac56884b25792a/EPE-Healy.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/aa4da8ec4ccb5de148ac9ec571db0858375ea8c158b0f879c115872d84bb44db/EPE-unesco.jpg" data-mid="194575313" border="0" src="https://freight.cargo.site/w/1000/i/aa4da8ec4ccb5de148ac9ec571db0858375ea8c158b0f879c115872d84bb44db/EPE-unesco.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/aa4da8ec4ccb5de148ac9ec571db0858375ea8c158b0f879c115872d84bb44db/EPE-unesco.jpg" data-mid="194575313" border="0" src="https://freight.cargo.site/w/1000/i/aa4da8ec4ccb5de148ac9ec571db0858375ea8c158b0f879c115872d84bb44db/EPE-unesco.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/75dca409bbeb39cd90b365094fee2c2bf0fd20c6f5d9d770f02f9d2d46689b51/EPE-Airdog-web.jpg" data-mid="194624041" border="0" src="https://freight.cargo.site/w/1000/i/75dca409bbeb39cd90b365094fee2c2bf0fd20c6f5d9d770f02f9d2d46689b51/EPE-Airdog-web.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/93d0207bac65208ab05b96e683192eacbe303cac61951cca21d5cf5cfc62076a/EPE-Missi-web.jpg" data-mid="194624042" border="0" src="https://freight.cargo.site/w/1000/i/93d0207bac65208ab05b96e683192eacbe303cac61951cca21d5cf5cfc62076a/EPE-Missi-web.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/03b68fe1d0f0e63737461a2bcef2518f1f21c69a994b231679862816e6c08c54/EPE-Healy-web.jpg" data-mid="194624045" border="0" src="https://freight.cargo.site/w/1000/i/03b68fe1d0f0e63737461a2bcef2518f1f21c69a994b231679862816e6c08c54/EPE-Healy-web.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/74162ca464cdaaf664c693d19c8cd947623a98f335843d07a7ab9e8534b6c0f2/Taihuaxue.jpg" data-mid="194624043" border="0" src="https://freight.cargo.site/w/1000/i/74162ca464cdaaf664c693d19c8cd947623a98f335843d07a7ab9e8534b6c0f2/Taihuaxue.jpg" /> <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/bdc5f7d0a917227c64938c9c7fa32b011b7e8f9dfffb9759be1a23244dac894f/EPE-Huangtu-web.jpg" data-mid="194624044" border="0" src="https://freight.cargo.site/w/1000/i/bdc5f7d0a917227c64938c9c7fa32b011b7e8f9dfffb9759be1a23244dac894f/EPE-Huangtu-web.jpg" /> <img width="2000" height="985" width_o="2000" height_o="985" data-src="https://freight.cargo.site/t/original/i/0957612fc07426ce2faab70f8ac2e8a072c3f1b9c9db4b4ec6e84d498016dca1/alibaba-cocreate-brand-wall.jpg" data-mid="194639124" border="0" src="https://freight.cargo.site/w/1000/i/0957612fc07426ce2faab70f8ac2e8a072c3f1b9c9db4b4ec6e84d498016dca1/alibaba-cocreate-brand-wall.jpg" /> https://andrewxudesign.com/byands Tue, 25 Jul 2023 14:40:06 +0000 AndrewXu Design https://andrewxudesign.com/byands BY&amp;S <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/d84b16ebb3d0011bd76c69aa56a5ff9986379b5fad834528bb8852460b80cf81/byands.jpg" data-mid="186049114" border="0" src="https://freight.cargo.site/w/1000/i/d84b16ebb3d0011bd76c69aa56a5ff9986379b5fad834528bb8852460b80cf81/byands.jpg" /> BY&amp;S︎Client ︎︎︎ BY&amp;S CPATechnique ︎︎︎ Branding Identity | Digital Design | Printing DesignBackgroundBY&amp;S CPA Firm is a reputable accounting and consulting firm based in the Bay Area, California. With years of experience, BY&amp;S provide a wide range of professional services to individuals and businesses in the area. BY&amp;S services include tax planning and preparation, accounting, bookkeeping, financial reporting, and consulting services.The BY&amp;S brand graphic originates from the concept that a circle. The circle is often used to represent wholeness and harmony, protection and good luck. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/13a38d83c63caf90f048b71d5e335f301e80377aa21f87c279b7f3bd0d9673f1/BYandS-icon.jpg" data-mid="186266708" border="0" src="https://freight.cargo.site/w/1000/i/13a38d83c63caf90f048b71d5e335f301e80377aa21f87c279b7f3bd0d9673f1/BYandS-icon.jpg" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a2933bd4fb1c920233214416e58820e191da4792e8d610224b7fc31bea22ac48/BYandS-phone-icon.jpg" data-mid="186266711" border="0" src="https://freight.cargo.site/w/1000/i/a2933bd4fb1c920233214416e58820e191da4792e8d610224b7fc31bea22ac48/BYandS-phone-icon.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/5a3670307090025cddb1377da7bbee12f42aa924423e30818d719bfc57e3fdca/BYandS-bg-motion.gif" data-mid="186267490" border="0" src="https://freight.cargo.site/w/1000/i/5a3670307090025cddb1377da7bbee12f42aa924423e30818d719bfc57e3fdca/BYandS-bg-motion.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/13eca80c62712b541be8fe2cde52c4a86817cfabcca8214910972924433dd534/byands-font.jpg" data-mid="186347558" border="0" src="https://freight.cargo.site/w/1000/i/13eca80c62712b541be8fe2cde52c4a86817cfabcca8214910972924433dd534/byands-font.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/06dd5bf511fbf20f37d9e47211155e727ee098299002d5e30d2c45528a5c2c80/BYandS-Color.jpg" data-mid="186353019" border="0" src="https://freight.cargo.site/w/1000/i/06dd5bf511fbf20f37d9e47211155e727ee098299002d5e30d2c45528a5c2c80/BYandS-Color.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c58eee33776a55770844f7d0861dcabb3d1c55150a1c33725134595f64ad4b51/BYandS-ig.jpg" data-mid="186364132" border="0" src="https://freight.cargo.site/w/1000/i/c58eee33776a55770844f7d0861dcabb3d1c55150a1c33725134595f64ad4b51/BYandS-ig.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/834acb33c2d902a42b357b55062db970334e6b8b5c1dbd7ce66773ad5a790d24/BYandS_icons.jpg" data-mid="186364131" border="0" src="https://freight.cargo.site/w/1000/i/834acb33c2d902a42b357b55062db970334e6b8b5c1dbd7ce66773ad5a790d24/BYandS_icons.jpg" /> <img width="2000" height="1289" width_o="2000" height_o="1289" data-src="https://freight.cargo.site/t/original/i/f52a0cc4c43957f0dee35453cb63d4cdf451b405dc0e1c81aeff5ce81a191bdf/BYandS-adv.jpg" data-mid="186373685" border="0" src="https://freight.cargo.site/w/1000/i/f52a0cc4c43957f0dee35453cb63d4cdf451b405dc0e1c81aeff5ce81a191bdf/BYandS-adv.jpg" /><img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/b6438d3878f3e0547e92c0c0460ecc1c1f88655cbbfda7c415d41b7475e6785a/BYandS-stationery-system.jpg" data-mid="186391655" border="0" src="https://freight.cargo.site/w/1000/i/b6438d3878f3e0547e92c0c0460ecc1c1f88655cbbfda7c415d41b7475e6785a/BYandS-stationery-system.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c8c47d10deb52cea06fd2e89cf45e26b9cfe7ff643221304849d3fc79a17ec72/BY-S-W2-tax-Folder.jpg" data-mid="186385719" border="0" src="https://freight.cargo.site/w/1000/i/c8c47d10deb52cea06fd2e89cf45e26b9cfe7ff643221304849d3fc79a17ec72/BY-S-W2-tax-Folder.jpg" /> <img width="2000" height="1287" width_o="2000" height_o="1287" data-src="https://freight.cargo.site/t/original/i/09deaff068744964ec66c4e47e10ca2ea7c16ea16d825730fce0b9705036c4ca/bys-pomo.jpg" data-mid="186381029" border="0" src="https://freight.cargo.site/w/1000/i/09deaff068744964ec66c4e47e10ca2ea7c16ea16d825730fce0b9705036c4ca/bys-pomo.jpg" /> https://andrewxudesign.com/letsthinkabouthome Sat, 22 Jul 2023 17:34:42 +0000 AndrewXu Design https://andrewxudesign.com/letsthinkabouthome Let’s Think About Home <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b5f0c8cce00af16c86a54c3d568bdebfe4187e8c83ef16710f3eb1bf3317d8ec/Herry-He-Billboard.jpg" data-mid="227859893" border="0" src="https://freight.cargo.site/w/1000/i/b5f0c8cce00af16c86a54c3d568bdebfe4187e8c83ef16710f3eb1bf3317d8ec/Herry-He-Billboard.jpg" /> Let’s Think About Home︎ Client ︎︎︎ Harry He HomeTechnique ︎︎︎ Branding Identity | Digital Design | Printing DesignBackground Harry He Homes is a leading luxury residential real estate brokerage firm, specializing in high-end properties in Bay Area,California. I designed a new brand identity for Harry He Homes that highlights this culture of excellence and helps position the company for the future. The strong, modern and distinctive identity pairs clean typography with three words that capture the spirit of the firm and its agents: homey habitable, and honest. Harry He Homes having the best broker, agent who are highly knowledgeable. The Owner-Principal of Harry He Homes is also a senior engineer of Apple. The simplicity of the logo extends to an identity system to support the firm’s agents and provide the best possible service for clients. Comprehensive guidelines were created for the consistent application of the identity across everything from display advertising, brochures, fact sheets and other promotional materials, to digital marketing and social media, to signage for properties and environmental graphics for the Harry He Homes. <img width="2000" height="1322" width_o="2000" height_o="1322" data-src="https://freight.cargo.site/t/original/i/9fb07f9df2d95d0223a2182fb9083ebc39a651a2ca9613bd79129122e5dbb229/Harry-He-Homes-logo.jpg" data-mid="185801598" border="0" src="https://freight.cargo.site/w/1000/i/9fb07f9df2d95d0223a2182fb9083ebc39a651a2ca9613bd79129122e5dbb229/Harry-He-Homes-logo.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/a9738d7f1dd8fb248b77b4d46710b3be6a02438eb2af98aa0f9ea7f7391d93c7/Harry-He-Homes-Folder.jpg" data-mid="185805626" border="0" src="https://freight.cargo.site/w/1000/i/a9738d7f1dd8fb248b77b4d46710b3be6a02438eb2af98aa0f9ea7f7391d93c7/Harry-He-Homes-Folder.jpg" /> <img width="2000" height="1143" width_o="2000" height_o="1143" data-src="https://freight.cargo.site/t/original/i/04083022f91448f7d4e9828a4e25bd04ad21d5ca5edc6fa7fff09aa83b7c73f1/Harry-He-Homes-stationery-system.jpg" data-mid="185812389" border="0" src="https://freight.cargo.site/w/1000/i/04083022f91448f7d4e9828a4e25bd04ad21d5ca5edc6fa7fff09aa83b7c73f1/Harry-He-Homes-stationery-system.jpg" /> <img width="2000" height="1342" width_o="2000" height_o="1342" data-src="https://freight.cargo.site/t/original/i/e4e64b023fd8346900542e16aaed236a3d9376ae411bb82744c9da3fea576d27/billboard.jpg" data-mid="185815823" border="0" src="https://freight.cargo.site/w/1000/i/e4e64b023fd8346900542e16aaed236a3d9376ae411bb82744c9da3fea576d27/billboard.jpg" /> <img width="2000" height="1150" width_o="2000" height_o="1150" data-src="https://freight.cargo.site/t/original/i/3ad419e92b6be52970a33c8926bfe99f4f16048ca9ab5feb9c40352e3c766b03/hhhbag.jpg" data-mid="185823635" border="0" src="https://freight.cargo.site/w/1000/i/3ad419e92b6be52970a33c8926bfe99f4f16048ca9ab5feb9c40352e3c766b03/hhhbag.jpg" /><img width="2000" height="752" width_o="2000" height_o="752" data-src="https://freight.cargo.site/t/original/i/0da1a2f5792dbd8a100a12864a424347dc6d10b9e7753a675d5f0771601a872f/creative-process.jpg" data-mid="185825792" border="0" src="https://freight.cargo.site/w/1000/i/0da1a2f5792dbd8a100a12864a424347dc6d10b9e7753a675d5f0771601a872f/creative-process.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f7b8a7921ffdf76b88cfc5ce2fd5002a264e8e125a9732e52306b3850392e834/Posters.jpg" data-mid="185879123" border="0" src="https://freight.cargo.site/w/1000/i/f7b8a7921ffdf76b88cfc5ce2fd5002a264e8e125a9732e52306b3850392e834/Posters.jpg" /> <img width="2000" height="1481" width_o="2000" height_o="1481" data-src="https://freight.cargo.site/t/original/i/196d935501e21a81d3f49d54afd83e9e91022c481b9a2f790d796af25a7d15ec/Bread-Packaging.jpg" data-mid="185857707" border="0" src="https://freight.cargo.site/w/1000/i/196d935501e21a81d3f49d54afd83e9e91022c481b9a2f790d796af25a7d15ec/Bread-Packaging.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/82607a9f3cb87fe6672f5b43f363c341ad3ed686355be1b594b71de24fdc192e/doormat.jpg" data-mid="185936074" border="0" src="https://freight.cargo.site/w/1000/i/82607a9f3cb87fe6672f5b43f363c341ad3ed686355be1b594b71de24fdc192e/doormat.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6ebd580fb03ed7f0753f4e2456faa7f96c872478ac33f4ac842249118de5fd29/Way-Sign.jpg" data-mid="186365943" border="0" src="https://freight.cargo.site/w/1000/i/6ebd580fb03ed7f0753f4e2456faa7f96c872478ac33f4ac842249118de5fd29/Way-Sign.jpg" /> <img width="1600" height="1161" width_o="1600" height_o="1161" data-src="https://freight.cargo.site/t/original/i/8a43469cbc48d5903763a118d5b2b1dc2e0c0a72801a08ea4b9348aa150fbac5/Harry-He-Homes-Outdoor-Adv-Stand.jpg" data-mid="185799822" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a43469cbc48d5903763a118d5b2b1dc2e0c0a72801a08ea4b9348aa150fbac5/Harry-He-Homes-Outdoor-Adv-Stand.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp;<img width="2000" height="2310" width_o="2000" height_o="2310" data-src="https://freight.cargo.site/t/original/i/80de277d38fc9b98b031b9ab62f9ec77bb6114ca87f6f5603bf257385345e001/Harry-He-Homes-realtor-yard-sign-board.jpg" data-mid="185799823" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/80de277d38fc9b98b031b9ab62f9ec77bb6114ca87f6f5603bf257385345e001/Harry-He-Homes-realtor-yard-sign-board.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/12a4ca22ace3880ef11f5964a51ea102a6010e3726210e7377140b0f990e680b/HHH-roll-up.jpg" data-mid="195218954" border="0" src="https://freight.cargo.site/w/1000/i/12a4ca22ace3880ef11f5964a51ea102a6010e3726210e7377140b0f990e680b/HHH-roll-up.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b604cf2017c94a3d0340f0519d4290581cf78f15b3946b1133cc2523d560db75/harry-he-flyer2.jpg" data-mid="218078714" border="0" src="https://freight.cargo.site/w/1000/i/b604cf2017c94a3d0340f0519d4290581cf78f15b3946b1133cc2523d560db75/harry-he-flyer2.jpg" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/5e22563ae3ecf596f884eeda92319426891da30d7ee77b2ff15c142da4edc6fc/harry-he-flyer.jpg" data-mid="218078715" border="0" src="https://freight.cargo.site/w/1000/i/5e22563ae3ecf596f884eeda92319426891da30d7ee77b2ff15c142da4edc6fc/harry-he-flyer.jpg" /> <img width="2000" height="1350" width_o="2000" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4d454c20eb0703ca20ba1f549d0240a67c57e8f4d4e0dc61a3f6da2b85c7deb7/eddm.jpg" data-mid="218078848" border="0" src="https://freight.cargo.site/w/1000/i/4d454c20eb0703ca20ba1f549d0240a67c57e8f4d4e0dc61a3f6da2b85c7deb7/eddm.jpg" />